Luxury & Aspirational Brands 2012, a new event by Smark

Events, Marketing

Smark organizes  Luxury & Aspirational Brands 2012 on October 8th, targeting with it Romanian professionals in marketing and communication.

Luxury & Aspirational Brands is the 1st event dedicated to luxury brands in Romania and aims to contribute to a better understanding on how this market segment works.

The main aspects to be discussed during the conference are specifics of Romanian luxury market after 3 years of crisis, specifics of consumers' habits for different categories of luxury products, inspirational vs. luxury brands, successful marketing strategies for luxury brands or premium brand extensions, targeting and choosing the best communication mix, elements that can help building a luxury brand, from branding to sales and post-sales services.

The event is structured in 3 panels, while the speakers invited are Alice Mihai (Business Development Director ISRA Center), Ionut Bonoiu (Editor in Chief Forbes Romania), Dinu Bumbace (Advisory Partner KPMG), Marian Marcu (Managing Partner Novel Research), Stefan Liute (Strategy Director Storience), Calin Hertioga (Senior Consultant Interbrand), Mikael Fredholm (CEO World Class International), Alina Tudose (Managing Director & Head of Strategy CohnandJansen JWT), Lorina Seres (General Manager Azay Romania), Adrian Pascu (Brand Manager Porsche Romania), Dana Petcu (Country Manager Dior Romania) and Raluca Mihalachioiu (General Manager The Public Advisors).

Compete info on the event and participation to it are available on the  official website.

Luxury & Aspirational Brands is an event organized under Smark KnowHow umbrella and has as partners IQads,, Money Magazine,,  Agrafa, Luxury Magazine, The Money Channel, Forbes, Casa de Traduceri and Radio Guerrilla.