Canada, Russia and Romania, members of DPAA

The Digital Place-based Advertising Association (DPAA) admitted new members in its ranks, respectively digital place-based media associations in Canada, Russia and Romania, according to a press release from August 2012.

Our increase in international membership reflects the fact that digital place-based media is growing in influence throughout the world. We look forward to working closely with our international counterparts to translate the growing consumer consumption of digital place-based into greater ad spending on our medium

Susan Danaher

President & CEO DPAA

Romanian Indoor Advertising Association (RIAA) was founded in 2011 and has as president Ovidiu Brazdau, also managing partner at Info-Sanatate Network (operator of digital signage network in Romania in waiting rooms of 554 hospitals and private clinics in 122 cities in Romania).

Info-Sanatate and RIAA are collaborating to establish DPAA’s audience metrics guidelines in Romania.  The first meetings for implementation of international standards for measuring the effectiveness of indoor advertising campaigns was held in June 2012, attended by representatives from BRAT (Romanian Auditing Bureau for Media Networks), ARMA (Romanian Association for Audience Measurement) and Nielsen Romania and Spain.

Info-Sanatate is the first media company in Romania that measures the effectiveness of the indoor advertising campaigns, in terms of audience, efficiency indicators and ROI evaluation (…) In partnership with Nielsen, our goal is to upgrade the business environment in Romania and convince all media agencies and OOH networks that a standardized evaluation of campaigns is necessary.

Ovidiu Brazdau

Founded in 2006, the Digital Place-based Advertising Association (DPAA) represents leading digital placed-based networks and the advertising community that is actively engaged in planning, buying and evaluating the effectiveness of the medium. On behalf of its members, DPAA seeks to foster ongoing collaboration between agencies and digital place-based advertising networks; provide standards, best practices and industry-wide research; and promote the effectiveness of digital place-based advertising.

 

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