ADC*RO launched Young Creative of the Year 2012 competition, supported by Pepsi Romania. The competition is targeting young professionals aged max 28 y.o. that are active in marketing and communication industry.
Young Creative of the Year will award the most original solution offered for the creative brief launched by Pepsi. The brief asks to make a campaign for Pepsi that will activate brand’s social media platforms and increase interaction among them.
The solution for the brief must be sent by email, to teodora.calin[at]institute.ro, until November 29th, by filling in the entry form available on Art Directors Club of Romania official website. The form must include a communication direction that integrates Pepsi‘s social media channels and to decline the messages in 12 cover photos for Facebook, an album idea and a cover-image for Pinterest and background images for YouTube and Twitter. Competition’s rules, the entry form and the creative brief are available on ADC*RO’s website.
The judging will be done by ADC Romania’s members, with the winner to be announced between December 3rd-6th.
The award of the competition will be offered by Pepsi and consists in a one year subscription for Lürzer’s Archive and Euro 500. The winner of the local competition will automatically enter ADC Europe’s competition, together with the other winners selected by European clubs.
Art Directors Club Romania (ADC*RO) was founded in 2008 and is a non-profit association that aims to promote and recognize excellence in creativity, bringing together Romania’s professionals in visual communication industry. ADC*RO’s mission is to improve quality and integrity standards in visual communication and to promote their importance at industry’s level and towards general public.