UDATED: ADC*RO Awards designated the 2012 winners

ADC, Advertising, Festivals

ADC*RO Awards gala took place Wednesday evening, in Bucharest, at Elvira Popescu Hall from French Institute. During the gala, the most creative campaigns in Romania were awarded

According to IQAds, 41 trophies were awarded to 14 agencies: 23 Communication Ideas, Cohn&Jansen JWT, GMP Advertising, GMP PR, Grey-G2 Romania, Lowe & Partners Romania, Mercury 360 Communications, Next Advertising, Papaya Advertising, Propaganda, Publicis Bucharest, The Practice, Three and Webstyler. The most awarded campaigns were “Your last journey” made by Publicis Bucharest for Bucharest Traffic Police (4 awards, including a Gold in PR and Bronze in Integrated campaigns) and “How do they look at advertising?”, by Next Advertising for Biz Days (4 prizes, including Silver on TV for “You are not on target”).

Complete list of winners:

TV

Art, Culture, Media and Entertainment

Next Advertising – “You are not on target” for Biz Magazine/Biz Days.

Credits: Liviu David – Creative Director, Semida Duriga – Copywriter, Catalin Baciu – Art Director, Dragos Vilcu – Production producer, Hypno – Director, Multimedia Est – Production House

Financial Services

 23 Communication Ideas – “The Delay” for UniCredit Tiriac Bank / Credit Express

Credits: Bogdan Naumovici – Creative Director, Bogdan Costin – Copywriter, Radu Roman – Art Director, Raluca Borascu – Brand Communication Manager, Laurentiu Semeniuc – Strategic Planning Director

Social Services, Public Awareness

Papaya Advertising – “Save Rosia Montana” for Alburnus Maior

Credits: Robert Tiderle – Creative Director/Copywriter/Art Director, Florin Serban – director, Ramona Sima – Client Service, Family Film – Production house  

 Telecommunications

 GMP Advertising – ” Crazy for sport – Tennis” for Romtelecom / Dolce Sport

Credits: Stefan Vasilachi – Creative Director, Laura Raboj – Copywriter, Florin Padurean – Art Director, Olivia Basag – Group Creative Director, Ruxandra Rotaru – Account Manager, Alexandra Mihalca – Account Executive

BEST OF TV:

Bronze: GMP Advertising – “Crazy for sport – Tennis” (Romtelecom/Dolce Sport)

Silver:Next Advertising – “You are not on target” for BIZ Magazine/BIZ Days

Gold: 23 Communication Ideas – “The Delay” for UniCredit Tiriac Bank / Credit Express


PRINT

Automotive and Automotive Products

Three – “Vespa Map” for Paneuro Group/Vespa

Credits: Andrei Tripsa – Creative Director, Sabin Staicu – Copywriter, Nicu Duta – Art Director, Miruna Pop – Client Service Director, Radu Sorescu – Account Executive, Nicu Duta – Illustrator

Social Services, Public Awareness

Publicis Bucharest – “Beggars” for Bucharest’s City Police

Credits: Razvan Capanescu – Creative Director, Otilia Coman – Copywriter, Irina Stoleru – Art Director, Bogdan Voina – Account Manager, Carioca Studio – Photographer&Retoucher

Lowe & Partners Romania – “CRR – Double Cross” for Romanian Red Cross / First aid social campaign

Credits: Manuela Gogu – Creative Director, Raluca Popa – Copywriter, Dan Costea – Art Director, Ioana Vulcan – AE

BEST OF PRINT:

BRONZE:  Three – “Vespa Map” for Paneuro Group / Vespa

SILVER: 

Publicis Bucharest – “Beggars” for Bucharest’s City Police

Lowe&Partners Romania – “CRR – Double Cross” for Romanian Red Cross / First aid social campaign

OOH

Art, Culture, Media and Entertainment

Next Advertising – “How do they look at advertising?” for BIZ Magazine/BIZ Days

Automotive and automotive products

Cohn&Jansen JWT – “Nissan All Mode 4X4” for Nissan

Credits: Andrei Cohn – Creative Director, Andrei Ignat – Copywriter and Evelin Bundur – Art Director

Social Services, Public Awareness

Publicis Bucharest – “Victims” for The Centre of Consultancy for the Road Victims (CCVR) / Road Safety Program – social campaign

Credits: Razvan Capanescu – Creative Director, Silviu & Laura Nedelschi – Copywriters, Vali Petridean – Art Director,  Silviu Nedelschi / Vali Petridean – Group Creative DirectorsIulia Gaal – Account Manager, Geoffrey Phillips – English Consultant, Upstairs Studio – Photo, Retoucher, Mitra Film – Production 

BEST OF OOH:

BRONZE:  Cohn&Jansen JWT – “Nissan All Mode 4X4” for Nissan

 

ONLINE

Art, Culture, Media and Entertainment

Webstyler – “See beyond limits” for Romtelecom/Dolce Sport; second agency: GMP Advertising

Fashion and Lifestyle

Propaganda – “Tommy Lee Jones vs. Copy” for My Name Is Brand / www.mynameisbrand.ro

Credits: Bogdan Moraru- Creative Director, Dragos Musat – Copywriter &Art Director, Daniel Kosuth – Producer, Ana Andrei – Make Up Artist, Nicolae Tanase – First AD/Director making of, Anton Sandu -Grpahics/Editing, Octavian Rachita – photo editing

Fast Moving Consumer Goods

Propaganda – “Insane! How rockers paint in Regie: with their hair!!” for Duraziv/Duraziv Odorless Paint

Credits: Bogdan Moraru – Creative Director, Dan Stanescu & Dragos Musat – Copywriters, Alex Macsoda – Art DirectorDragos Musat – Interactive/Director, Mihai Preotu – Strategic Planner, Daniel Kosuth -Dop/Producer, Octavian Rachita – Renderthing & 3d Artist, Adrian Iliescu – Animator and 3d Artist, Paul Opris – Music Composer, Matei Nicolescu – Set Designer,  Vlad Iliescu – Modeling and 3d Artist and Konga Film – Production House

Others

Webstyler – “Mustalicious” for bauMax; GMP Advertising – second agency

BEST OF ONLINE:

SILVER:  Webstyler – “See beyond the limits” for Romtelecom/Dolce Sport; second agency: GMP Advertising

GOLD:

Propaganda – “Tommy Lee Jones vs. Copy” for My Name Is Brand / www.mynameisbrand.ro

Credits: Bogdan Moraru- Creative Director, Dragos Musat – Copywriter &Art Director, Daniel Kosuth – Producer, Ana Andrei – Make Up Artist, Nicolae Tanase – First AD/Director making of, Anton Sandu -Grpahics/Editing, Octavian Rachita – photo editing

Propaganda “Insane! How rockers paint in Regie: with their hair!!” for Duraziv/Duraziv Odorless Paint

Credits: Bogdan Moraru – Creative Director, Dan Stanescu & Dragos Musat – Copywriters, Alex Macsoda – Art Director, Dragos Musat – Interactive/Director, Mihai Preotu – Strategic Planner, Daniel Kosuth -Dop/Producer, Octavian Rachita – Renderthing & 3d Artist, Adrian Iliescu – Animator and 3d Artist, Paul Opris – Music Composer, Matei Nicolescu – Set Designer, Vlad Iliescu – Modeling and 3d Artist and Konga Film – Production House

PUBLIC RELATIONS 

Corporate Communication

Art, Culture, Media and Entertainment

Webstyler – “See beyond limits” for Romtelecom / Dolce Sport

Marketing PR

Art, Culture, Media and Entertainment

GMP PR“The Library Wanderers” for IREX Foundation / Biblionet

Credits: Ioana Manoiu – Managing Partner, Sabina Stirb – PR Account Director, Silvia Jalea – PR Executive, Matei Psatta – Social Media Coordinator, Mihaela Tone – Production Director

Fast Moving Consumer Goods

The Practice – “Meet The Indestructible!” for Varta Romania / Varta

Credits: Gabriela Lungu – Managing Partner, Oana Bulexa – Head of PR Department, Monica Jitariuc – Head of Social Media Department, Raluca Buzea – PR Manager

Social Campaigns PR

Social awareness (non-commercial social campaigns)

Publicis Bucharest – “Your last journey” for Romanian Traffic Police / Road safety

Credits: Razvan Capanescu – Chief Creative Officer  Andrei Gurau / Andy Daniluc – Copywriters, Raluca Bararu – Art Director, Ema Ionescu – Account Director, Cristian Balaci – BTL Senior Producer, Andreea Nedelea – BTL Account Manager

Propaganda – “The Fake Job Fair” for Active Watch – the Press Monitoring Agency / Roma Professionals in the Medical Field

Credits: Costin Milu – Creative Co-Director, Corina Coman -BTL Executive, Andreea Butnaru – Project Management, Daniel Dobrin – Copywriter, Marcela Moldovan – A/V Producer, Dragos Musat – Copywriter,  Mihai Gheorghe – Art Director, Dragos Musat –  Online Creative & Producer, Propaganda Digital, Anca Moraru – BTL Director, Catalin Caramida – Audio/Video editor, Adina Leonard – Field Executive

BEST OF PUBLIC RELATIONS:

GOLD:

Publicis Bucharest – “Your last journey” for Romanian Traffic Police / Road safety

Credits: Razvan Capanescu – Chief Creative Officer  Andrei Gurau / Andy Daniluc – Copywriters, Raluca Bararu – Art Director, Ema Ionescu – Account Director, Cristian Balaci – BTL Senior Producer, Andreea Nedelea – BTL Account Manager

DIRECT COMMUNICATION 

Art, Culture, Media and Entertainment

Propaganda – “The Leaves” for HBO / Drifting, season 2

Credits:  Bogdan Moraru – Creative Director, Ana Necula – Copywriter, Paula Rusu & Gelu Florea – Art Director, Dan Stanescu – Head of Copy, Diana Carcota – Strategic Planner, Miriam Ivanescu – Account Manager

Corporate Image

Propaganda – “Bills of Books” for Vodafone/ Electronic bill

Credits: Bogdan Moraru – Creative Director, Vlad Tomei &Daniel Dobrin – Copywriters, Alex Macsoda & Mihai Gheorghe – Art Directors, Claudiu Petria – Account Manager, Madalina Harbuz – Account Planner

Fast Moving Consumer Goods

Grey-G2 Romania“Absolut Composer” for Pernod Ricard / Absolut Vodka

Credits: Mihai Fetcu – Creative Director, Bogdan Teodorescu – Senior Art Director / Digital, Ana Militaru – Digital Copywriter, Mihaela Bourceanu – Account Director, Florentina Ciocanea – BTL Senior Account Manager, Ionelia Craciun – Account Executive

Social Services, Public Awareness

Mercury360 Communications – “The warming hanger” for Samusocial Romania

Credits:  Liviu Turcanu – Creative Director, Ionut Rusu – Creative Group Director, Daniel Strugariu – Art Director, George Lupeanu &Roxana Papuc – Copywriters

BEST OF DIRECT COMMUNICATION:

BRONZE:Mercury360 Communications – “The warming hanger” for Samusocial Romania

GOLD: Propaganda – “Bills of Books” for Vodafone/ Electronic bill

INTEGRATED CAMPAIGNS

Art, Culture, Media and Entertainment

Next Advertising – “How do they look at advertising?” for BIZ Magazine/BIZ Days

Credits: Liviu David – Creative Director, Paula Ionescu, Radu Olteanu, Semida Duriga, Dan Amariei, Liviu David – Copywriters,  Adrian Isaia&Victor Barac – Art Directors, Hypno – Production Director; Ate, DOP; Adrian Smeu – ProducerMultimedia Est – Production company 

Durables and Other Consumer Goods

GMP Advertising – “Moustache discounts” for bauMax Romania / bauMax

Credits: Stefan Vasilachi  – Creative Director, Laura Raboj – Copywriter, Florin Padurean – Art Director, Valentin Nenu – Senior Account Executive, Cristiana Belodan – Group Account Director, Second Agency: Webstyler

Social Services, Public Awareness

Publicis Bucharest  – “Your last journey” for Romanian Traffic Police / Road Safety

BEST OF INTEGRATED CAMPAIGNS

BRONZE: Publicis Bucharest  – “Your last journey” for Romanian Traffic Police / Road Safety

SILVER: GMP Advertising – “Moustache discounts” for bauMax Romania / bauMax

SPECIAL AWARDS 

BEST COPYWRITER OF THE YEAR: Bogdan Costin – 23 Communication Ideas (Campaign: “The Delay” for UniCredit Tiriac Bank / Credit Expres)

BEST ART DIRECTOR OF THE YEAR: Nicu Duta – Vespa Map for Paneuro Group/ Vespa

YOUNG CREATIVE OF THE YEAR:  Sebastian Maraloiu – Junior Copywriter, Graffiti BBDO – “Pepsi loves Music”

 

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