The Alternative School started the entry period for Cannes Semester

Creativity, Festivals & Awards, Marketing, PR

The Alternative School for Creative Thinking started the entry period for Cannes Semester. Young people of max 30 y.o., working in marketing, brand building, creation, PR, strategy, social media and design departments for clients or communication agencies, can apply for this semester until March 17th.

2013 Cannes semester’s teachers are professionals that achieved extraordinary results working in companies or agencies, such as:

  • Ana Bulgar – Petrom
  • Alina Ostahi – Western Union
  • Alina Damaschin – Rogalski Grigoriu
  • Cristian Pasarica – Automobile Bavaria
  • Camelia Popescu – Cora
  • Laurentiu Semeniuc – 23 Communication Ideas
  • Ioana Suciu – Heidi
  • Iashido- Taken from
  • Johan Ohlson – Saatchi & Saatchi
  • Horatiu Dimulescu – Vodafone
  • Monica Jitariuc – The Practice
  • Nicoleta Padure – Media Concept Store
  • Razvan Capanescu – Publicis
  • Roxana Memetea – DDB
  • Sebastian Olar – McCann
  • Victor Stroe – Leo Burnett

The live presentations will be spiced up with Skype interventions from some of the most appreciated international communication professionals. The program, conceived from the start as a complete experience that allows participants to have access to international case studies and expertise, doubled for Croisette networking for the best of them, will confirm, one more time, its cosmopolitan positioning.

During the last 8 years, over 215 School graduates benefited of international specializations at Cannes Lions, Eurobest and Dubai Lynx.

Now in its 8th year, The Alternative School program offers an unique educational experience, where top Romanian and foreign practitioners with remarkable results in their field share from their experience, evaluate works, offer constructive feedback and guide the students in exercising their creative thinking. At the end of the program – that works on “learning by admiring, learning by doing” principle, the best graduated students will qualify for the next level: study and competition in Cannes Lions 2013’s context.

The themes approached at The Alternative School during Cannes semester – year 8 will focus on the following directions:

  • what does an inspired brief mean
  • creativity and efficiency
  • small budgets, intelligent approach, remarkable results
  • new media and the elusive consumer
  • creative thinking patterns
  • new technologies and communication with results
  • design functionality
  • relevance of fusion communication

The entire educational program is coordinated and harmonized by its founder, Teodora Migdalovici, Cannes Lions ambassador in Romania.


Alternative School’s students come from corporate or communication agencies’ environment or are people that attend master studies at faculties with relevant profile for marcom industry. Also, within the school, the work briefs are real briefs, and competitions are evaluated by the teachers and program’s guest speakers.

BCR, Graffiti / BBDO, Grey, Danone, Draft FCB, ING, JWT, Lowe, Pepsi, Publicis, Mediaedge:cia, McCann, Microsoft, Nestle, Unilever, Rogalski-Grigoriu, Radio 21, Saatchi&Saatchi, Starcom, Schenker, Sarantis, Siemens, Webstyler and Walmark are just a few of the companies that sent their juniors and seniors to attend The Alternative School for Creative Thinking’s programs and specializations.

Cannes semester will last 6 weeks (with 3 meetings per week) and the participation fee is Euro 500. The max age for those who aim to qualify for Cannes Lions experience is 30 years old. More info on the semester can be obtained on email ( or on School’s website .