“Live Inspire” online platform, launched by Intesa Sanpaolo Group, has a community that surpassed the 300,000 mark, with the contest “Inspiring Chain” being the one that tripled the number of people part of the community.
On the platform, Romania won 4 out of 7 intermediary stages of the project that offered as a prize an iPad 3 every 2 weeks. The contest ran until February 8th and took place in the same time in 11 countries (Romania, Albania, Bosnia & Herzegovina, Croatia, Russia, Serbia, Slovakia, Slovenia, Ukraine, Hungary and Egypt), where Intesa Sanpaolo Group has local offices.
The global communication platform supports the new Visa Inspire debit card.
In Romania, the ambassadors of the initiative that supported the official launch of the project are Cristina Bazavan, Adi Hadean and Cristian China-Birta. “Live Inspire” Facebook page was built by Intesa Sanpaolo to create a global virtual community around the concept of inspiration. The page has now over 307,000 fans.