Andreea Boaca became, in the start of this year, General Manager of iLeo, with Mugur Patrascu continuing to be Managing Partner. Previous taking over the new position, Andreea was Brand Communication Director at Leo Burnett & Target.
I am honored I was offered the opportunity to be part of iLeo team, a team I know very well and that I worked with on many projects with very good results. iLeo team is powerful and professional, prepared for the fast development and the continuous change of digital sector. For me, after more than 11 years spent in Leo Burnett, it is the perfect moment for a new challenge that, with Mugur’s and entire iLeo team’s help, I will try to turn into a success
As General Manager, she will coordinate the activity of all agency’s departments, with focus on increasing team’s skills, consolidate relation with clients, improving and consolidating the business in order to match the new communication trends and maintaining iLeo’s top position on Romanian digital communication market.
I am very happy that Andreea accepted to join iLeo and I am convinced that, together, we will continue to bring forward iLeo’s spirit in an area of expanded services for the clients with complex demands in what concerns resources and communication product. Also, in the next period, I’ve decided to split these attributions with another dare: increasing digital specializations inside Leo Burnett group and the development of the 3 companies in which I am directly involved: Breeze Mobile, 8team and Orasul Meu.
Managing Partner iLeo.
Andreea Boaca is 38 y.o. and has 13 years of experience in advertising and communication, from which 12 spent inside Leo Burnett Group. At Leo Burnett & Targett, Andreea started as Brand Communication Executive and took over, over time, increased professional and managerial attributions, with the last position she occupied being of Brand Communication Director.