Lowe&Partners and MobileWorks launch MobileWorkSHOP, a workshops platform

Creativity, Digital & Media, Mobile

Lowe&Partners and Mobile Works launch, in a first on the Romanian market, a workshops platform focused on strategy and creativity in mobil marketing.

During the workshops, Lowe&Partners and MobileWorks will accustom the participants with the needed tools to create mobile communication campaigns, tools that aren’t just efficient and strategic, but mainly creative and memorable, adapting this way the communication strategies to consumer’s expectations in 2013.

Exactly because we are preoccupied to transform creativity in innovation for our clients, we are linking Lowe&Partners with all that means actual market trends. Moreover, we are making a step forward and try to estimate and even create ourselves these trends, by integrating creative mobile solutions in any communication mix. This is how the idea of these trainings appeared and we are happy to be able to gather at the same table both the latest technologies and creativity

Aura Toma

Managing Director Lowe&Partners.

We have the opportunity to interact with the consumers via the most personal communication channel: the mobile phone. Moreover, due to mobile internet’s penetration and to smartphones, our creativity isn’t limited anymore by text messages and the mobile marketing tools already became relevant for Romanian consumers. The objective for these workshops is to present these tools and strategies together with the way they can be used to find creative and efficient communication solutions

Alex Putineanu,

Managing Director Mobile Works.

MobileWorkSHOP sessions are targeting companies in all industries, starting initially with FMCG, retail and banking, and will take place on monthly basis, at the headquarters of the 2 agencies.

Launched on Romanian market in February 2012, Mobile Works has in its portfolio clients such as Altex, Austrian Airlines, Bayer, Beck’s, Bergenbier SA, Romanian Red Cross, Dona Pharmacies, kika, Orange, Praktiker, Stella Artois, Staropramen, Stillago and Unilever.