Provident Financial Romania chose McCann PR to handle its internal and external communication activities and its CSR projects. McCann PR, Romanian affiliate of the global network Weber Shandwick, was selected following a complex pitch, in which were involved more agencies.
Why McCann PR? Because they were different. Because the experience didn’t counter-balanced inequitably the creativity and because the 2 gave, besides innovation, consistency to the strategical approach. To put it short, McCann PR team convinced us it can offer uniqueness for our products in communication
Communication & External Relationships Manager Provident Financial Romania
It was a complex process, through which Provident Financial Romania showed us not only the attention they gave in choosing the communication agency, but also the importance they give to strategical communication. We are honored and anxious to set up the basis for a partnership to reflect our aptitudes in communication
Managing Director McCann PR
Part of the British group International Personal Finance, Provident is the 1st financial institution in Romania that offers the optional service of managing credits at client’s home, with clients being able to get money in 48 hours, right at their place. Moreover, when it comes of paying the rates, clients do so to an agent that also comes to their home.
Previous to the pitch, Provident Financial Romania’s communication account was handled by Graffiti PR.
McCann PR is one of the most important PR agencies in Romania, in terms of turnover, long term partnerships with its clients and notoriety of its projects. McCann PR is affiliated to Weber Shandwick and is part of McCann Romania Group.
With over 9 years of experience on the market and a team of 25 consultants, McCann PR offers PR services including corporate & brand communication, media relations, digital & social media relations, crises management, reputation management, public affairs, community relations, internal communication and more. It has on its portfolio clients such as Coca-Cola Romania and Coca-Cola Hellenic, McDonald’s, Unilever, Heineken, MSD, HTC, Enel, Carrefour, Ecorom, Ymens, City Insurance, Canon Romania, Doncafe, ExxonMobil Exploration .