Smark organizes, on April 24-25, Brands & Communities, a conference dedicated to understanding communities phenomena, the way the form and how they can be used by brands. The detailed program of the conference is available on KnowHow.SMARK.ro. This is the 2nd from a series of 7 events SMARK KnowHow to be organized this year and that target professionals from marketing and communication industries.
The 2nd edition of Brands & Communities reunites 26 professionals from relevant expertise domains: sociologists and specialists in marketing and communication strategy, creation, digital and social media, but also entertainment.
The conference will explore how one can increase the quality of brand audiences via communities. In the 1st day, the speakers are Anca Bundaru (Digital Communication Manager, GolinHarris Bucuresti), Dragos Cazan (Creative Director, Springer&Jacoby), Alexandru Cernatescu (Co-Founder & CEO, Infinit Solutions Agency), Alexandru Dumitrescu (Associate Creative Director, McCann Erickson), Mihai Fetcu (Creative Director, G2 Romania), Raluca Iacob (Senior Strategic Planner, Cohn&Jansen JWT), Radu Ionescu (Creative Director, Kinecto), Bogdan Nitu (Head of Strategy, Webstyler), Sorin Psatta (Integrated Communication Director, BBDO Romania), Nir Refuah (General Manager, MRM Bucuresti), Alin Teodorescu (General Manager, IMAS Marketing & Sondaje) and Valentina Vesler (PR & Communication Manager, Valvis Holding). 2nd day, to focus on digital communities, from mobile to social media, has as guests Adriana Ancuta (Category Manager, Okazii.ro), Anca Banita and Anamaria Hancu (Communication Coordinators, Let’s Do It, Romania!), Bogdan Aron (Marketing Manager, 2Parale), Ioana Barbu (Social Media Manager, WeBuzz), Tudor Galos (Consumer Marketing Manager, Microsoft) and Oana Viciu (Audience Marketing Manager, Microsoft), Andrei Georgescu (Managing Director, White Image), Ioana Gheorghita (Head of Strategy, GMP Advertising), Mihai Holhos (Fondator, Doza de Has), Dragos Stanca (Managing Partner, Thinkdigital), Dan Virtopeanu (Managing Partner, Breeze Mobile), Dana Pascu (Senior Strategic Planner, G2 Romania) and Daniel Voinea (Director de Marketing, Carturesti).