Thornberg & Forester shoots family masterpieces for agency Allen & Gerritsen and Friendly’s restaurants

Ads, Creativity

Award-winning design and digital production company Thornberg & Forester (T&F) has produced four :15 campaign spots for independent ad agency Allen & Gerritsen (a&g) and their clients at Friendly’s Restaurants. The new spots will initially appear on Friendly’s website and on the brand’s social media channels.


Through this campaign, we have become huge fans of everyone at a&g, and we feel there is a lot of affinity between our companies (…) While we are pretty well known for our innovative design solutions, it’s not every day that we have the chance to apply our live-action talents behind a camera, shooting talent and food for a high-profile national company like Friendly’s. To me this campaign really maximizes our talents. We managed all facets of production and it was completed entirely in-house; even the shooting stage was right here in our building on Fifth Avenue in Chelsea

Justin Meredith

Co-founder, principal and creative director T&F


The Friendly’s work called for a diverse and talented production company, and Thornberg and Forester delivered on every front (…) From shooting and editing to animation, they did a great job bringing our ideas to life.

Gary Greenberg

Chief Creative Officer a&g


Focused on Friendly’s “Build your own burger” menu option, in each of the four campaign spots, a different family member explains what they love about their own unique creation, which is shown via split-screen. Each spot ends with the respective talents inviting viewers to, “Make your own masterpiece!”


Under Greenberg’s creative direction, a&g’s team relied on T&F for casting as well as all facets of production and post-production for their campaign’s motion and photographic elements. Meredith directed the two-day shoot at Dakota Studio with director of photography David Griffiths, capturing live-action performances of the on-camera talent as well as tabletop stop-motion cinematography of the food creations presented in the campaign’s spots and other integrated campaign elements.


T&F’s credits also include executive producer Elizabeth Kiehner and head of production Javier Gonzalez.


Thornberg & Forester (T&F) is an award-winning design and digital production company that exists to bring quality, integrity and innovation to the media landscape. Its team does this by crafting stories and conveying brand messages through the most relevant mediums possible.With conceptual design as backbone, headquarters in Manhattan and a posh Culver City studio, the agency offers a complete turnkey solution for brilliant end-to-end production through delivery.


Allen & Gerritsen (a&g) is a 27-year-old advertising agency with an entrepreneurial spirit.  a&g has been ranked number one by Advertising Age as “Best Place to Work in Marketing & Media” in the US for two consecutive years (2011-2012) and named a Best Place to Work in Massachusetts by both the Boston Globe and the Boston Business Journal. Its client roster is comprised of a mix of consumer and BtoB brands, including: The Boston Celtics, Bright Horizons Family Solutions, City Year, Comcast, Friendly’s, Kamik Footwear, MFS Investment Management, Museum of Science, Boston, Raymond Corporation (a division of Toyota Industries Corporation), Toy State, Waters Corporation and Zildjian.