IAB Romania organizes the 2nd Romanian edition of the most prestigious online advertising industry’s awards, MIXX Awards (The Marketing and Interactive Excellence Awards) and announces the interested agencies and companies can submit their works between May 15th and May 25th. The awards gala that will see designated the best digital advertising campaigns is scheduled to take place on June 6th, during and with support from ICEEfest, an event organized by Thinkdigital.
The works entered in the competition will be analyzed by a jury including top management representatives and executives from digital agencies that created, planned and implemented some of the most renown online campaigns in romania, marketeri that control some of the most important Romanian ad busgets, consultants and online specialists with solid experience in developing online communication strategies, IAB Romania’s representatives and people from biggest European agencies.
Starting May 15th, the works can be entered in competition in one of the following categories: Brand Awareness & Positioning, Direct Response & Lead Generation, Best Brand/ Product Launch, Experimental & Innovative Campaign, Cross-Media Integration, Branded Content & Blogging Campaigns, Mobile App, Rich Media Display and Best Social Media Apps. The most creative, efficient and innovative campaign will be designated Best Digital MIXX Award.
The entries can be submitted via a dedicated platform, www.mixxawards.ro, according to the rules and procedures mentioned on the website. The entry fee is Euro 50 for IAB Romania members and Euro 75 for non-members. When entering more than 2 campaigns, a 15% discount is applied.
The criteria to judge the campaign are strategy, execution and media usage, results and ROI and creativity.
The jury includes:
- Adrian Botan (Regional Creative Director McCann)
- Alex Visa (Independent Consultant)
- Doina Costache (Head of Multiple Industries Google Romania)
- Tudor Galos (Consumer Marketing Manager Microsoft)
- Alina Petri (Director E-Business & Advertising, Romtelecom)
- Bogdan Nitu (General Manager, Webstyler)
- Razvan Capanescu (Chief Creative Officer Publicis Bucharest).
The winner of each category at MIXX Awards Romania will be automatically nominated for MIXX Awards Europe 2014 and MIXX Awards US 2013 (New York). This year, 2 of MIXX Awards Romania winners from last year are among the finalists at IAB MIXX Awards Europe 2013.
The awards gala for the best campaigns at MIXX Awards 2013 will take place as part of ICEEfest, on June 6th, at Grand Cinema Digiplex, Epika room, and will be hosted by the English actor Jeff Leach.
IAB MIXX Awards is an international competition that celebrates the most creative and with most impact online advertising campaigns. MIXX Awards are organized by local representatives of IAB and take place annually in countries such as US, Italy, Belgium, Turkey, Poland, Russia and others