Mona Opran is the new Chief Operations Officer (COO) for 4 of Centrade Group’s companies, namely Saatchi & Saatchi, Saatchi & Saatchi X, Pantone and Epidemic.
In her new position, Mona Opran will aim to develop the growth strategies of those agencies, answering the recent challenges of the industry.
Building powerful brands is the essence of Saatchi’s business. We create stories, involve consumers in writing together the chapters and we build loyality bridges so that they would become brands’ ambassadors. The way people relate with brands changed mainly due to the digital revolution, so we had to change the way we communicate with them
Opran says that, during the next 3 years, she will focus on developing the business model and work processes and promote the agencies she manages
Radu Florescu remains Centrade Saatchi&Saatchi CEO and will continue to be involved in managing agency’s activity
Mona Opran started her career in advertising in 1996, at 141 Romania, Saatchi’s BTL department. Between 1997-2000, she worked for D’Arcy, than worked as Marketing Manager for Bucharest Mall. In 2005, Mona Opran created Saatchi & Saatchi X. In 2007, Mona Opran became Managing Director Saatchi & Saatchi and Saatchi & Saatchi X, and, starting January 2011, she focused on developin Saatchi & Saatchi X as company specialized in activating brands by combining expertizes in events management, shopper marketing & mobile marketing.