Papaya Advertising, Godmother, OMD and Rogalski Damaschin PR are the partner agencies selected by Promenada for the launch and brand support campaign in 2014.
The selection process, that lasted 2 months, consisted initially in selecting a strategy and brand communication agency, with the designated one being Papaya Advertising. Papaya presented a concept that presents to the highest degree Propaganda brand’s values and mission.
Afterwards, the media, BTL, online and PR agencies were selected, the selection criteria being the ability to show brand understanding and the general communication process, together with the creative value of the presented ideas and solutions. The media buying and planning services will be handled by OMD, Godmother will coordinate online communication and BTL activities, while Rogalski Damaschinwill be in charge with media relations and KOL communication.
We invited to the pitch some of the most creative and efficient agencies in the industry and we thank them for their efforts, ideas and the energy invested in the proposals they presented to us. The partners we selected showed they understood to the highest degree the values of the brand we want to build. I want to congratulate all the winning agencies for their capacity of delivering ideas that will contribute to the successful launch of Promenada brand, ideas that are in an advanced phase of implementation and that will be presented to the public evaluation soon
Managing Director, Raiffeisen evolution.
The launch campaign promises to bring a change in Romanian communication standards, with a mix that will include all relevant channels for targeted public and a message that will change the way general public relates with a commercial center.
Promenada, a project that was built in Bucharest, will be inaugurated on October 17th and was developed by Raiffeisen evolution.