AMPRO Design redesigned Linco’s packaging in Romania

Branding, Business

AMPRO Design redesigned the packaging for Linco margarine, a brand distributed in Romania by Orkla Foods.

Linco is a brand that the entire family loves for its happy and optimistic spirit. The same approach comes with the new packaging, created under the concept “Playing Bon appetit”, concept also present in the TV ad

Andreea Toloaca,

Marketing Manager Orkla Foods.

Following a visual audit of the existent packaging, the solution was to replace kids images from the packaging with appealing images for them, tasty and playful sandwiches that make the little ones both creative and hungry. Also, for a better visibility and differentiation between sortments, the sortment stripe increased and, on the side of the packaging, there were added drawing with different vegetables or products naturally associated with sandwiches. Important elements in brand’s visual identity were highlighted on the lid, with the sun moved over Linco’s logo.

Linco image

It was a real challenge for AMPRO to redraw a packaging that became iconic in a pretty conservative category otherwise. We liked this project and that was visible in the final result

Irinel Ionescu,

Creative Director AMPRO

AMPRO’s team working on the project included Irinel Ionescu – Creative Director, Francesca Muresan – Senior Designer, Alin Patru  – Ilustrator, Paula Feodor – Designer, Danubiu Birzu – DTP and Ana Poiana – Account Manager.

Founded in 2005, AMPRO Design is a Romanian brand and packaging design agency, multiple awarded locally and internationally. It has in its portfolio clients such as Nestle Romania, Penny Market, Penny International, Penny Cehia, Penny Italia, Danone PDPA, Auchan Romania, Hochland Romania, Macromex, Frigorifer Tulcea, Kubo Ice Cream Company / Amicii, Aectra Agrochemicals, Beiersdorf Romania, Panovia Prod / Morarita.