GMP Advertising signed “Love Story”, an app through which Timisoreana encouraged Romanians to declare their love, during Dragobete, with a customized video message.
The app is available on Bere Timisoreana Facebook page until the 1st week in march and has 3 versions of story from which Romanians can choose: “At doctor”, “Romeo & Julieta” and “Visiting”.
A brand about traditions cannot ignore traditions from lovers’ world. Dragobete, Valentine or Romeo, each has a Juliet. Or the other way around. Here is where we came up with the idea of this app, that allows inlove user to customize his own Love Story. Within the app, same as in life, you make your own story. You choose between different scenarios of mute film, you carefully choose your words (no worries, you have at hand a few inspired version to avoid any blockage), you send it and hope all will be all right. You will be evaluated in terms of receiver’s feedback: like and share are a good sign and if he/she deletes you from the friends list it means he/she doesn’t deserve you.(…)
Group Creative GMP Advertising
The most mute movies used in “Love Story” were made together with Motionlab, while Proximity handled the development of the app.
Teams working on the project
- GMP Advertising: Mihai Gongu (Creative Director), Stefan Lungu (Senior Copywriter), Radu Rebei (Art Director), Ioana Munteanu (Group Creative), George Toader (AV Producer), Claudiu Petria (Account Manager) and Catrinel Manolescu (Account Director).
- Ursus Breweries: Paula Furir (Junior Brand Manager Timisoreana), Cristina Gherman (Senior Brand Manager Timişoreana).