Marina Clement (Behavioural Director, #ogilvychange) and Natalia Chuich (Strategic Planning Director, BBDO Russia) complete the line-up of trainers and speakers that will attend Romanian event Promotions Now 2014, scheduled to take place on March 6th and 7th.
Natalia Chiuch is Strategic Planning Director BBDO Russia and works on accounts such as Mars, VISA and Intouch Insurance, MTS and Sberbank. She sees promotions as a must have in a big campaign, as an equity builder and not just as a possibility to increase sales. As a brand keeper, Natalia makes sure that the promotion is integrated with the strategic direction of the brand.
Marina Clement is Behavioural Director #ogilvychange, agency that combines research in cognitive psychology and behavioral economics with Ogilvy Group’s expertise in communication. Together with #ogilvychange’s team, Marina works for brands like British Airways, IBM, Kimberly-Clarck and towards changing consumers mentality and conduit. She was responsible for the significant increase of The Times subscriptions, applying many of the behavioral economics techniques (the psychological price, agglomeration of options, partisan superiority)
The representatives from BBDO Russia and #Ogilvychange will also hold workshops. Besides them, workshops will be held also by Adina Andrei (Carrefour Romania) and Dan Burlacu (Ascendis).
The speakers list includes names such are: Daniel Enescu (Daedalus Millward Brown), Catalin Ciurezu (Mediapost Hit Mail), Adrian Alexandrescu (Interactions), Stefan Chiritescu (Graffiti BBDO), Nir Refuah (MRM Worldwide Romania), Corin Chiriac (Geometry Global), Lucia Ciuca (eMAG), Camelia Dau (Kinder), Mihai Gongu (GMP Advertising), Laura Nedelschi (TBWA) and Catalin Dobre (McCann Bucuresti).
Promotions Now 2014 is a SMARK KnowHow event, powered by Edenred, Bioderma and AdProduction. Other partners are frufru, IQads, Casa de traduceri, Catavencii, Forbes, BestJobs, Zumzi, Wall-Street, Port.ro, 24FUN, HotNews, Ziare.com, Business24, The Institute, IAA, UAPR, Magazinul Progresiv, Cariere, Piata, Itsy Bitsy, Radio Guerrilla.