Hasan&Partners buys Perfect Fools, an integrated creative powerhouse with offices in Stockholm, Helsinki and Amsterdam appears

Business, Creativity

hasan & partners, the leading Helsinki-based marketing communication agency, has acquired 51% of Perfect Fools, the international and award winning creative digital agency based in Stockholm and Amsterdam.

The agencies worked together since 2008 and the recent move is an evolution that gives birth to a world-class integrated strategic and creative powerhouse.


The world is heading towards even greater integration, which is a huge opportunity for our clients and us. Also, mobile marketing and e-commerce are both on a rapid rise and clients are looking for a capable and reliable partner to help them in the transition. They no longer want to go to one place for their online and another for offline needs – it is all just one and same thing, their marketing. And today all of it has a digital angle to it.

hasan & partners already has several clients who operate both in Finland and Sweden, even worldwide. Now we can give them the benefit of a more dynamic team and an unbeatable range of complementary capabilities. As an additional plus Perfect Fools has great experience from the Russian market, where we see big potential. We will soon open hasan & partners Stockholm and Perfect Fools Helsinki to offer each agency’s skills to all markets. We are already recruiting talent and interviewing managing directors

Ami Hasan,

founder & Chairman hasan & partners

As an independent creative agency with digital roots, joining forces with our friends at hasan & partners enables us to better answer the integrated briefs we see more of. Although we already work with many clients on more than just digital, now we can offer greater and wider capabilities. We have always respected hasan & partners’ creativity so this is a match made in heaven.

Patrick Gardner,

CEO Perfect Fools

This is a smart way to grow outside of Finland, serve existing clients better and win more international business. It’s fair to say that Helsinki is not the first place many global brands look for a creative agency, but with a bigger footprint and a world-class digital capability we can pitch for more heavyweight clients. While working together during the years, we have always admired Perfect Fools relentless skills and creativity. Now we can bring that to all our campaigns.

Eka Ruola,

CEO hasan & partners

The agencies have worked together on several campaigns, including the award-winning Kauko Café experience for World Design Capital Helsinki, and Emotion Cube for Helsingin Sanomat.

Perfect Fools is a creative agency for the digital era, with bases in Stockholm and Amsterdam and clients around the world. Among the clients the agency worked with are Adidas, Converse, Electrolux, H&M, Heineken, McDonald’s, Nikon, Samsung, Skittles, Swarovski and Volvo. Perfect Fools’ work has won numerous international awards, including no less than 12 Cannes Lions, one of them a Grand Prix.

hasan & partners is a Finnish success story following its management buyout from Interpublic Group two years ago.  It is a channel agnostic marketing communications agency based in Helsinki with a mission never to sell ads to clients, but to help them market their brands, products or services better. The agency has among clients some of the leading Finnish consumer brands like Fazer, Helsingin Sanomat, DNA and Valio , but also international clients likeKONE, Metso and Wärtsilä.