IAB Romania prepares DPAD 2014

Cristina Blanaru Digital & Media

IAB Romania organizes the 4th edition of Digital Publishing And Advertising Day (DPAD), an event targeting Romanian online publishers, on April 15th, in Bucharest

DPAD 2014 will last around 6 hours and will include discussions on themes and challenges online publications are facing, matters related to techniques, tools and publishing technologies used, editorial and content strategies, monetizing the contend and ad opportunities.

Bianca Vlaston, General Manager HMedia Online Strategists and IAB Romania Expert, will talk about Brand Builders – new formats and standards for brand advertising, while Elias Gagas from  Tailwind/Appnexus will discuss about programmatic buying and efficient solution for monetization.

Calin Rotarus from BCCCR will present publisher’s survival toolkit, while Bogdan Manolea from legi-internet.ro will bring in discussion a catastrophic scenario for online publishing 

Mihaela Materi from E&Y will present Digital Agility Now study, while Florin Pravai from Google Romania will speak about content generation and video monetizing.

Gabriel Patru, Integrated Communication Media Direction and IAB Expert & CD, will bring in discussion the new media paradigm, while Gabriel Pioaru will present a case study on building a digital village

Representatives from Microsoft, BRAT and SATI will also take the stage during the event.

DPAD is organized by IAB Romania in partnership with Agora Group and sponsored by Microsoft, Zitec and TailWind.