Romanian agency Webstyler, part of GMP Group, relaunched Danone.ro as innovative communication and interaction platform. Danone Romania decided to make the website the center of its digital ecosystem by introducing new functions and information on an interactive platform with a new design.
The website is built around subjects of interest for consumers, allows easy navigation and connects all the other online platforms owned by Danone Romania, no matter if they are thematic micro-sites or social media.
According to Dieter Schulz, General Manaer General Danone South Eastern Europe, the new website presents Danone’s history and expertise, the activity in Romania combined with the international expertise of the group, and delivers the information in a friendly and accesible way, with links between different content areas in order to allow users follow easily the subjects they are interested in
www.danone.ro has a new system of content management, that insures increased flexibility, fast updating for the content and smaller prices for maintainance.
The new platform brings to a new level the relationship between the public and Danone brand through the focus on the relevant content and navigation experience. Moreover, the platform has responsive design, with content’s view adapting to the devices used by consumers, no matter if they use a desktop, a tablet or a smartphone. This way, the consumers can navigate easily on danone.ro accessing fast the content relevant to them (…) We are happy we contributed to developing the digital relationship between Danone and its consumers and we thank Danone for the trust shown during this project. We are convinced we will make further nice projects together
General Manager Webstyler
We aim to have an active dialogue with the consumers and Danone.ro is an important element within this strategy. We all know that the subjects regarding nutrition will always be of interest for the public, but for us it is important to be transparent on the milk we use, how we produce and where, to be available for questions, clarifications and, in general, for dialog, for a more personal relation with the consumers, that only online makes possible. I believe an open communication is also, in the end, a dimension for the quality of the products we are bringing on the market and that is why the basis principles for the website were visibility, clarity and transparency
Corporate Communication Director Danone South Eastern Europe