Bianca Bourbon, Franchise Operations Director Central Europe, Coca-Cola Central and Southern Europe, is the president of Romanian Effie Awards 2014’s jury.
We are happy to have Bianca together with us this year. She isn’t just an example of professionalism, but also a reason to be proud – Romanian Effie jury has a Romanian president who has performances recognized and appreciated within one of the biggest multinational companies at global level. We hope to have entries and a competition to match this in 2014
Group Brand Director URSUS Breweries SA
President Romanian Effie Awards 2014 Organizing Committee
Bianca Bourbon has 16 years of experience in marketing and franchise operations within The Coca-Cola Company. She had the opportunity to work for all the brands in company’s portfolio, due to different jobs in brand/marketing management she had in different countries. She lead and motivated teams that reunited different cultures within one of the most dynamic international organization. She is experienced in working with big portfolios of brands at international and local level, in changing economic environments, on mature and developing markets.
In Romania, she won Grand Effie with McCann in 2004, for Fanta Shokata, and Gold Effie also with McCann in 2005 for Dorna and Sprite.
The entry period for Romanian Effie Awards 2014 are open until June 6th, with needed documentation for participation available on festival’s official website, www.effie.ro.