A new Adobe campaign signed by Goodby, Silverstein and Partners is up and running at this week’s Cannes Lions International Festival of Creativity.
The print campaign “Welcome to Cannes”, created by Goodby Silverstein & Partners, features some of the world’s most awarded and respected advertising illuminati and will be displayed right smack-dab at the entrance of the Palais—the entry point for over 12,000 attendees.
The print work uses the faces of six of the industry’s most respected professionals as palimpsests for collaborations with up-and-coming artists within the Adobe Behance community. Each creative professional partnered with an emerging artist to conjure up a design that reflected both the professional’s most famous ad campaigns and their unique personalities. The professionals’ faces were then painted white, and the designs were projected onto them—a nod to the aesthetic from Adobe’s most recent “New Creatives” campaign.
The esteemed creatives include Jeff Benjamin (J. Walter Thompson), PJ Pereira (Pereira & O’Dell), Eric Kallman (Goodby Silverstein & Partners), Fernanda Romano (Naked), Mick Ebeling (Not Impossible Labs) and Alex Trochut. Collectively, the group has won over 110 Cannes Lions and 14 Grand Prix.
What better place to celebrate creative talent than Cannes (…) These are all innovative artists and people to follow
co-chairman and co-founder of Goodby Silverstein & Partners