D&AD14 launches at London Design Festival

Advertising, Business, Digital & Media

D&AD has unveiled the 2014 edition of its famous Annual, following a special launch event during the London Design Festival. Produced in partnership with Hogarth, the D&AD Annual is the indispensable guide to the celebrated work from the D&AD Awards 2014. The book is considered to be the authoritative archive of advertising and design, featuring all the awarded work from the 2014 D&AD Professional Awards and New Blood Awards.

Hotly anticipated within the advertising, digital and design industries, previous designers include Peter Saville, Bob & Roberta Smith, Neville Brody, Sir Peter Blake and Allen Jones. Each year, the President of D&AD is tasked with choosing a theme and selecting a designer to bring their idea to life.

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The D&AD Annual is seen as a great opportunity for creative expression, with each President seeking to draw the curtain on the year with a memorable cover that symbolises their time at D&AD’s helm.  For the 52nd edition, D&AD President 2013-14 Laura Jordan-Bambach aspired to create one of the most ambitious Annual designs ever by utilising five very different designers from around the world.

Choosing to reflect D&AD’s growing international composition by showcasing a new wave of emerging design, The Kingpins (Australia), Elaine Ramos (Brazil), Codesign (India), Rhizomatiks (Japan) and Rice Creative (Vietnam) were each tasked with designing one of five sections, with the overall editorial direction coordinated by Laura to ensure a cohesive design.

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This year, the Annual is self-published by D&AD with a strictly limited run of 3,000 copies. D&AD14 is available exclusively from the D&AD Shop and this year also is accompanied by a free DVD featuring some of the best work from the previous year. Awarded D&AD members will receive a special copy of the Annual featuring a black-edged page finish to mark their achievements.

Retouching, color management, general reprographics and production for D&AD14 was provided by Hogarth Worldwide.

Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising. A D&AD Award is recognised globally as the ultimate creative accolade, entered and attended by the best creative decision makers from around the world. Set to reward, promote and enable creative brilliance in all areas of creative communication, a Yellow – or Black – Pencil remains the pinnacle in many careers.

But it’s much more than just the Awards. Members join a vibrant global community, whilst Creatives and clients are inspired by a world-class training and development program. Students are supported with projects, awards and exhibitions, which give them a vital leg-up as they enter the industry.

As a non-profit, all of D&AD’s surpluses go straight into program that develop the next generation of creative talent while campaigning for the creative industries to help solve the world’s toughest social and environmental issues.