Entertainment ad agency Ant Farm and featuring recording artist Childish Gambino worked together with Ubisoft to create the new trailer for the upcoming Far Cry 4 . Ant Farm teamed up with Ubisoft to craft a live film that was part musical journey, part documentary footage and part gameplay, all set to Childish Gambino’s song Crawl.
Our goal for this trailer was to emphasize the perfect pairing of the song and game, and give fans a memorable musical and visual experience that is authentic to both artistic groups. The chance to merge cutting-edge gameplay footage with a unique musical talent was an exciting and welcomed opportunity to produce a unique and stylized film that is both memorable and compelling to the brand
Ant Farm’s VP/Creative Director
Ant Farm is a leading, full-service entertainment advertising agency owned by DDB and part of the Omnicom Group. The agency specializes in creating award-winning campaigns and content for consumer brands, major motion picture studios, television networks, and game publishers.
Ant Farm has multiple divisions under its company banner including: Theatrical, Emerging Media, and Broadcast. AF has a strong pedigree in game advertising including Angry Birds, Assassin’s Creed, Destiny, Call of Duty, Far Cry, Mad Max, Quantum Break, and Watch Dogs as recent examples. The agency’s theatrical division is Industry Creative, which is a wholly owned subsidiary of the parent company and is renowned for entertainment branding across all mediums from tent-pole blockbusters to independent film sensations.
Ant Farm services dozens of brand clients across consumer products, traditional entertainment, and technology: 20th Century Fox, ABC, Activision/Blizzard, Amazon, Beachbody, Belkin, Bethesda, Capitol One, Columbia Pictures, Disney, DreamWorks, DreamWorks Animation, Fox Sports 1, FX, Google, Lionsgate/Summit, Marvel, Microsoft, MTV, Neutrogena, NFL Network, Paramount Pictures, Proactiv, Sony Pictures, TNT, TOMS, Turtle Beach, Ubisoft, Universal Pictures, USA Network, Warner Bros., The Weinstein Company, WEN Hair Care, and YouTube among many others.
Creative Director – Scott Cookson
Executive Producer – David Wilson
Producer – Sean Brust
Editor – Ahmet Atalay
Writer – Aaron Fenn