Visa and Geometry Global encourage Romanians to pay their taxes with the card

Creativity, e-Commerce, Marketing
Visa Europe, together with its member banks in Romania, is running between January 15th – March 31st, the 6th edition of its annual promotional campaign that encourages Romanians to pay with card their local taxes.During the campaign, all the Visa card owners paying by card their local taxes enter the promotional campaign “With any Visa card, you pay taxes easier and win easy 5 taxes back a day or 10 years tax-free”. The participants can win, on daily basis, one of the 380 prizes of the campaign, representing the tax paid with the card (RON 100-500) or the big prize – an amount of top RON 10,000. The total value of the prizes offered during the promotional campaign is of Euro 200,000.
The campaign includes print, online, TV, radio, outdoor, indoor, social media, and promotional BTL activities.
Campaign’s credits:
Geometry Global: Mihaela Bourceanu (Client Service Director), Patricia Arbanas (Account Director), Mihai Fetcu (Creative Director), Alina Buzatu (Head of Strategy), Cristina Ungureanu (Communication Planner), Aura Alboiu (Group Creative Director), Laurentiu Dumbrava (Senior Art Director), Alina Varlanuta (Copywriter), Andreea Bagita (Copywriter), Patricia Suliman (Senior Art Director), Ada Iftodi (Account Manager), Madalina Gogu (Account Executive), Dorina Sandu (Senior DTP).
Visa Europe: Madalin Nitis (Marketing and Communications Manager Romania, Croatia and Slovenia), Ioana Vieru (Marketing Specialist Romania).