Cannes Lions Romania and the creative MBA The Alternative School for Creative Thinking celebrate, in 2015, 10 years since launching in Romania. In this context, “The next 10 golden years” is a pretext for the lobby and creative PR competition targeting young people specialized in those disciplines.
The competition is open for young people aged max 28 y.o.; they can enter the competition individually or as a team and come up with a solution for the PR brief and the best ideas will receive Euro 2,500 worth scholarships to The Alternative School – Cannes semester, starting in the end of February.
After 8 weeks of study and internal competition, the best Alternative team will go to Cannes and will represent Romania in the PR Young Lions competition.
During the last 2 years, two Alternative teams scooped gold for Romania at Cannes Young Lions competitions, in Cyber and Design.
The winners of “The next 10 golden years” will be announced on February 26th, during “The Best of Design” / “The best of Product Design”, primul din seria de evenimente “The Best of Cannes” de anul acesta.
Competition’s jurors are Teodora Migdalovici – ambassador Lions Festivals, Bianca Dumitrascu and Razvan Ghilencea, Gold winners Cannes Lions 2014, Alexandru Haidamac – Gold winner Cannes Lions 2013, Cristina Blanaru – founder AdHugger and Olga Sanda – BDC.
Cannes Lions Romania and The Alternative School have among their sponsors and partners Renania, Aqua Carpatica, Antalis, Unicredit Tiriac Bank, Geometry Global, SeniorHyper, Digital Star, Academy +Plus, Miniprix, Art Yourself Gallery, Getty Images, Media Concept Store. Media support is offered by WeInvent and Ad Hugger.
In its 10 years of representation in Romania, Cannes Lions’ Romanian office mobilized industry’s creative energies, motivated them, educated and encouraged them to shine on the international stages, in competitions and juries, at seniors’ and juniors’ levels. The first Romanian entries to the festival, the first hundred Romanian delegates, the youngest delegates in the world at the festival, the first Romanian jurors in the evaluation panel, 2 consecutive Golds in 2013 (Design) and 2014 (Cyber) for Romanian Young Lions teams educated at The Alternative School – are only a few of the consequences of a sustained lobby and of a brilliant coaching strategy practiced at industry’s scale. The first 10 years of Cannes Lions Romania are celebrated with a series of networking events and discovering of the most interesting trends in the contemporary communication under the umbrella “The Best of Cannes”.