MSLGroup The Practice took over KRUK Romania’s communication account

Cristina Blanaru Business, PR

Since February 2015, KRUK Romania, top company on Romanian debts management market, started working with MSLGroup The Practice in the area of strategic communication consultancy and PR services. The most important services are offered in the relation with mass-media and bloggers, internal communication, brand activations, partnerships and relation with opinion leaders.

MSLGroup The Practice was appointed following a pitch that was attended by more Romanian PR agencies. Previous to working with MSLGroup The Practice, KRUK worked with Rogalski Damaschin PR when it came of communication on Romanian market.

KRUK’s objective is to change Romanians’ mentality when it comes of people with debts and the attitude towards debts management services. The company aims to inform and council its clients, people with debts, but also the general public, related to the simple options they have to solve their financial problems and the way to take control over the financial situation.

MSLGroup The Practice showed a full understanding for our market specific and for our company’s communication needs. We were impressed by agency’s dynamism, its strategic capacity and the creativity they approached our needs and expectations and we are anxious to have a successful collaboration

Tomasz Ignaczak,

General Manager KRUK Romania.

We are happy to work with a company that has an excellent vision over Romanian market, that constantly makes efforts to understand the public as good as possible and to give answers to match public’s needs. KRUK Romania brings both a challenge and an opportunity for us to show one more time our ability to deliver creative, efficient and long term solutions

Oana Bulexa,

Managing Director MSLGroup The Practice.

MSLGroup The Practice is one of the main players on Romanian PR market and the most awarded agency in the country, with over 160 awards and nominations at Cannes Lions, Global Sabre Awards, EMEA Sabre Awards, IPRA Golden World Awards, European Excellence Awards.