The Managing Board of Romanian Transmedia Audit Bureau (BRAT) decided to introduce a new category of members, namely PR and creative agencies, according to a decision made on May 13th.
Simultaneously, BRAT launched an open invitation to PR, communication and creative agencies to join the association and benefit of the results it can provide to them.
According to BRAT, the access to its studies’ data, especially to those aiming to identify the interests and attitudes of people, consumption for different products and services and information sources represent relevant information for the agencies when it comes of making strategic decisions for their activities.
The first agency that became BRAT member is GMP PR Romania, according to a press release sent by BRAT.
Romanian Bureau of Transmedia Audit is the organization of Romanian media industry and measures the audience of print and online, audits printed press’ circulation and monitors the advertising investments (print, online, radio and outdoor).