#InstazoomZ5, the first ZOOM on Instagram by Sony Xperia.

Advertising, Digital & Media, Social Media

What’s the best way to demonstrate the exceptional performance of the Sony Xperia Z5 camera? The brand, which has recently signed up to Instagram – the ultimate photo platform – is organising an unprecedented experience.


On Instagram, it isn’t possible to zoom in on photos… In order to highlight the quality of the Xperia Z5 camera sensor, Sony Mobile has come up with a creative device that exceeds the platform’s technological limitations, offering Instagrammers the ability to zoom in on a shot for the first time.

On the @SonyXperiaFR Instagram account, it is now possible to zoom in up to five times on any part of a photo (shot with an Xperia Z5). This native experience (directly accessible in the platform) is made ​​possible thanks to a tree structure of over 100 Instagram accounts! Instagrammers can now discover an array of amusing details at each zoom level.
From 4 to 18 April, Instagrammers can take part in a competition to find a secret code by zooming in on the photo 5 times. The winners will receive tickets to the semi-finals of UEFA, of which Sony Mobile is an official partner.

Credits:

Sony Mobile France – Alexandra De Chazeaux, Head of Brand Marketing

Agency: Rosbeef!

Agency managers: Victoria Schnell, Antoine David, Frans McCabe

Head of Creatives: Frans McCabe

Head of Strategy: Antoine David

Art supervisor: Melody Hary

DA: Paul Viollet

Digital & Social Media: Xavier Delelis-Fanien, Michael Gayet, Marc Minart, Eva Charpentier, Pierre-Edouard Vidal, Pauline Pecorini

Media agency: Mediacom