Geometry Global Europe, Middle East and Africa (EMEA) announced the appointment of its new Chief Digital Officer (CDO), Luise Hübbe, who joins the brand activation agency from leading technology company Google. Luise will be based in Berlin and will report to EMEA CEO, Pietro Leone.
The agency places digital expertise at the centre of its offering and in this new role, Luise will lead the region in delivering transformational digital services and solutions. She will be responsible for developing and growing digital products and for knowledge transfer within EMEA to drive efficient and effective results for clients.
Pietro Leone, EMEA CEO, said:
Consumer behaviour is changing on a daily basis and with Luise’s unique digital skillset in data, strategy and technology she will strengthen our ability to navigate these changes. Digital is at the heart of today’s business and will unrecognisably shape the world over the next few years. I am thrilled that Luise has decided to join us from tech giant Google to lead our digital charge.
Luise Hübbe added:
The digital space is constantly witnessing exciting developments, and these enable us to deliver the most relevant, creative content to potential consumers at exactly the right moment. I am delighted to be joining Geometry Global, an agency that has proven itself through innovation and digital leadership in recent years. Creative solutions based on new possibilities will shape the future of our client’s business and I am looking forward to help create these as part of the amazing team at Geometry Global.
Prior to joining Google as Creative Strategy Lead and Global Partner Lead for Pfizer, Luise held strategy roles at sister WPP agency AKQA, Scholz & Friends Strategy Group and DDB. Louise worked for clients such as Volkswagen, Audi, Opel Vauxhall, IKEA, Tchibo, Ferrero and Vodafone.
Geometry Global, the world’s largest and most international brand activation agency, drives conversion, action and purchase through award-winning programmes that change behaviour and inspire people to buy well. With teams in 56 markets, Geometry Global has expertise in shopper, digital, experiential, relationship, promotional and trade marketing. Geometry Global is a WPP company.