749 Pencils awarded at D&AD 2016

Advertising, Awards, D&AD Awards, Festivals

The 54th D&AD Judging Week has come to a close. 749 Pencils have been in awarded in total, decided by juries made up of over 200 of the world’s top creatives.

The inaugural D&AD Festival also enters its second day, with speakers including Wayne Hemingway, founder of Red or Dead, YouTube’s Global Head of Culture and Trends Kevin Allocca and designer Kate Dawkins taking the stage today at the Old Truman Brewery, east London.

514 Pencils were awarded on the final day of judging, with juries returning results for: Art Direction (22), Book Design (17); Branded Film Content and Entertainment (26); Branding (26); Digital Design (26); Digital Marketing (38); Direct (35); Film Advertising (51); Film Advertising Crafts (61); Graphic Design (56); Media (30); Music Videos (18); Outdoor Advertising (45); Packaging Design (17); Product Design (19); Spatial Design (10); and Writing for Advertising (17).

Top ranking countries by Pencils won are UK (217 Pencils), US (143), France (48), Japan (44), Brazil and New Zealand (tied with 30 each), Australia (29), Singapore (28), Germany (25) and UAE and Colombia (tied with 14 each).

Among the agencies, Grey London received most pencils (15), followed by AMV BBDO and R/GA and BBDO New York (each with 12), Dentsu Tokyo (11), Ogilvy & Mather London and Droga5 and Y&R Auckland and Ogilvy & Mather Singapore (each 10 Pencils), followed by Google and FCB Chicago and Leo Burnett Chicago (8)

All 749 Pencils will appear in the 54th D&AD Annual published later this year.

D&AD President Andy Sandoz:

Black Pencil judging takes place today and is one of the most anticipated – and rigorous – sessions at D&AD. It is also the one that is the most difficult for our jury foremen, because selecting the best of the best from what is already a list of world-beating work is an almost impossible task. I’m excited to see which work, if any, claims a coveted Black Pencil.

Today at the D&AD Festival, an exhibition of this year’s submitted work opens for everyone to see. You can view some of the 26,000 pieces of entered work and be inspired by the crème de la crème of global creativity.

D&AD CEO Tim Lindsay commented:

A look at the list of this year’s D&AD winners shows how talent in the creative industries is now truly global. There are some notable additions to the top ten nations with the UAE and Colombia winning an impressive 14 pencils each. We have been impressed by the standard of work entered this year and look forward to seeing the final Pencil rankings at the Ceremony on May 19.