Global entertainment agency My Love Affair has announced that the Euro 2016 official anthem, This One’s For You, by David Guetta, will have 24 bespoke music videos, reflecting the number of nations taking part in the tournament through the platform This one is for Euro 2016.
The Turkish Airlines presented film amassed more than 4 million views within the 4 first days. The unique initiative is just one element of a collaboration between the Euros’ official airline partner, Turkish Airlines, and DJ/Producer David Guetta, overseen by My Love Affair, the agency that specialises in bringing brands and talent together to create stand out branded entertainment, in collaboration with creative duo Esteban Merlin and Alexandre Saad.
Turkish Airlines, Europe’s best airline for five consecutive years*, has taken part in a number of initiatives to engage and entertain Europe’s football fans will also stream the video on its in-flight entertainment systems.
My Love Affair CEO Raphaël Aflalo:
From the moment we conceived this idea, we knew David Guetta and Turkish Airlines were exactly the right partners. The marriage of the man behind the official song, and the official airline partner was the perfect match. We wanted to reach as many fans and passengers as possible, so making 24 bespoke videos seemed like a great way to reach out to all the competing nations.
Ahmet Olmustur, Chief Marketing Officer (CMO) Turkish Airlines:
Music has always been a big part of football. Chants that echo around stadiums have brought fans together for decades, and this new song and video from David Guetta will do just that. Turkish Airlines is thrilled to be featured in the ‘This One’s For You’ video, and we’re all looking forward to a successful tournament.
‘This One’s For You’ was written and produced by David Guetta and features Zara Larsson, the latest Swedish pop sensation. One million fans also took part in the recording of the song through a special application created by UEFA. David Guetta performed the song at a free concert under the Eiffel Tower in Paris on June 10.
My Love Affair is the international entertainment agency dedicated to connecting brands & talent created by Cathy Guetta and Raphaël Aflalo. The company is headquartered in London with offices in Paris and New York. It focuses on conceiving endorsement campaigns, social endorsement programs, product placement in music videos, live events and dedicated content. My Love Affair also produces the brand-sponsored online music program Live@Home.
Since launch, the agency has released more than 30 campaigns for brands such as Mondelez, Renault, HP, Sony Mobile, Longchamp, P & G, Barilla, IWC, Carlsberg, Alcatel to name but a few as part of endorsement campaigns, product placement initiatives or Live@Home sponsorships. It has done so in connection with numerous global and local talents, such as David Guetta, will.i.am, Alicia Keys, Iggy Pop, Lenny Kravitz, Justin Bieber, Avicii and many others.