Bittersweet Pies from MRM / McCann Bucharest for Paul Restaurant bags another bronze in the Media category and its first silver in Creative Data. The campaign has won 2 more bronzes earlier in the week, making it the one with the largest number of lions so far, with a total of 3 bronzes and 1 silver.
The other winner of the night also came from McCann: Pay with Blood, a blood donation campaign for UNTOLD Festival, which won a bronze in Media.
In the same time, Lions Entertainment is taking place in Palais II, where Romania does have a shortlisted campaign: A Voice for Songbirds #SAVEOURSONGBIRDS, from Jazz Communications for Romanian Ornithological Society and Natura 2000. Winners will be announced at tomorrow night’s gala.
From the record 187 entries at this year’s edition of Cannes Lions, Romania scooped 24 shortlists and 10 trophies: 1 gold, 4 silver and 5 bronzes.