RTB House launches in Dubai, the Middle East and Africa

Business, Creativity

RTB House, a technology company specializing in retargeting scenarios increases its worldwide footprint in the Middle East and the Africa region (MEA), with a brand new branch in Dubai. The region will be led by Shady Francis who has joined RTB House as Business Development Director.

Despite the digital ad market being smaller than some of its global counterparts, internet usage and mobile saturation has grown rapidly. It represents one of the freshest and highest opportunity markets for growing technology companies like RTB House.

“Our entry to the Middle East and Africa region is a big step for RTB House in expanding our global presence. Dubai is one of the most important tech hubs in the world and markets in nearby regions have huge potential for digital ad services. We’ll be able to offer to same level of sophisticated retargeting scenarios to advertisers looking to boost their ad spend ROI, just as we do for our clients in Europe, Asia and Latin America,” sums up Daniel Surmacz, Chief Operating Officer RTB House.


The new Dubai branch will be led by Shady Francis, an experienced manager who joins RTB House as the former Regional Business Development Manager at Vizury. Prior to this role, Shady was responsible for driving sales efforts for Yahoo in the Middle East, Africa and Turkey.

“We all know that today’s business situation in the region is demanding and this is why advertisers have to calculate their budget carefully, searching for products which will give them a possibility to talk to their audience at scale in 1:1 marketing message and predict their clients’ needs. Every dollar spent for promotion has to bring a high and stable return on investment and precisely targeted ads are a great solution for that. I decided to join the company because I observed RTB House activities in other countries and believe that its products along with a flexible pro-client approach and performance-based models of cooperation suit the local market needs just perfectly,” says Shady Francis, RTB House Business Development Director MEA.

RTB House is one of few companies in the world that managed to develop and implement its own technology for purchasing advertisements in the RTB model (real-time bidding) – a solution in which buyers participate in real-time advertising space auctions. The company operates worldwide and runs 850 unique campaigns for global brands in almost 40 markets across Europe, Latin America, Asia and Pacific and now Middle East and Africa. The RTB team is made up of over 150 people: performance marketing experts, analysts, sales and customer care specialists, programmers and others.

RTB House is a technology company that delivers conversions to brands worldwide through full-service retargeting display campaigns tailored to each customer. RTB House operates globally with offices in Warsaw, Prague, Moscow and São Paulo. RTB House currently runs 850 unique campaigns for global brands in Europe, APAC, LATAM and MEA.