In 2017, PIAF international conference is said to be under influence

Advertising, Awards, Festivals, People, PIAF

The 8th edition of PIAF will bring to Prague over thirty speakers from Germany, Great Britain, Chile, Italy, the Netherlands and other countries.  Influence, how is it built, who can be influential, and what resources are used. This is the main topic of the PIAF international conference which will be held end of May in Prague. The two-day conference will also focus on sports marketing and sponsorship. Discussions will be held about the hero of the series Vysehrad as well as about the phenomenon of influencers on social networks. 


Famous traveler and influencer Brian Cox from the USA is collaborating with CzechTourism. He will explain how to promote regions and countries as a tourist destination on social networks. Jai Kotecha from Ogilvy London will take the audience through the changes currently affecting influence on social networks. The brothers Jirka and Petr Kral are undoubtedly Czech stars – the most significant Czech YouTuber and the creator of his marketing success. The marketing potential of another phenomenon on the Internet today – the football player Lavi from the show Vysehrad – will be discussed by its producer Daniel Strejc.

People around us have no doubt an influence on our decision-making. How big is it and how can this influence be used by professionals is a huge question for marketers around the world

Marek Hlavica

PIAF Director

Part of the festival is dedicated to sports and marketing, it will enable an insight into the strategies of famous clubs such as Manchester City, FC Liverpool and others on the one hand. On the other hand, the authors of the successful campaign that promoted playing table tennis at home will share their experiences, as well as sports sponsors such as Pilsner Urquell.

The conference program also includes a free evening for the public and those interested in the field, top Czech professionals will share their mistakes and errors, the public will also get to see concepts of campaigns that were canceled by the Advertising Council.

The conference closes with a showcase of ads that won at the international creative competition and a party at the legendary club Avion.