Ex-McCann Romania, Gabriela Alexandrescu takes over as Client Service Director at MullenLowe

Business, Creativity, People

Starting April, Gabriela Alexandrescu, ad professional with over 14 years of experience in the field, took over the helm of the Client Service department within the Romanian agency MullenLowe.

Over time, Gabriela manages successful teams, developed long term partnerships and coordinated campaigns recognized for creativity and efficiency at local and international festivals (Cannes, Golden Drum, Effie Awards, New York Festivals, Ad’Or).

Excellent communicator and an example of leadership, mother with 3 kids and entrepreneur, Gabi is a rare combination of dedication, professionalism and passion who will bring added value in the relations with our clients and to agency’s business. I feel lucky, both to professional and personal level, for meeting her and I trust that, in the new client service – creative- strategy formula, we are more powerful and offensive then ever”

Hortensia Nastase,

VP Creative Services, Lowe Group Romania.


Gabriela worked, during her career, with a number of local and international brands, from different industries like auto, banking, alcoholic and still beverages, cleaning and home cleaning products, food, entertainment, retail, financial services, software, telecom, and social.

I already knew MullenLowe has in its portfolio big clients, with tradition, and that Adi Chiuhan took over the Strategy department and Eugen Suman – the Creative one. The first discussions with Hortensia made me want to find out more about the agency. After I got to know the rest of the team, I felt I make the best decision: I discovered we share the same values and objectives, and this compatibility in terms of vision, way of working and best practices will help us to have very good results together

Gabriela Alexandrescu,

Client Service Director MullenLowe



Owned by IPG (Interpublic Group), MullenLowe is one of the biggest communications networks at international level, with over 90 agencies in 65 countries. In Romania, MullenLowe is part of one of the most important communication groups on the local market, together with Initiative (media), Golin (public relations), Profero (digital), Medic One (medical and pharma communication) and BPN (media).