PIAF Awards announced the winners of the 2017 edition, which saw 39 entries being awarded and one leaving home with a Grand Prix .
In the same time, as an exceptional move for the current year, the PIAF jury also announced the winners of CzechTourism Instaweek – competition for influencers, who created a series of photos on the CzechTourism agency’s Instagram. The special CzechTourism prize was awarded to Mike Clegg from England.
Czech agencies got 5 awards (2x Kaspen, 2x Havas, 1 VCCP) and an equal number went to the Slovak ones. All in all, the most awarded categories were Audience Engagement and Media Engagement.
The Grand Prix went to Sea Hero Quest by Saatchi&Saatchi London. The jury acknowledged both the technological approach and the social benefit of the project (dementia research).