RTB House unveiling new market presence in the Asia-Pacific (APAC) region as it entered Australia and New Zealand. This market sector will be led by Steve McMahon, joining RTB House as Country Director.
Two-thirds (63%) of Australia’s digital advertising inventory across all devices is now bought through programmatic or ad network services, according to 2016 data from Pathmatics and Nielsen. Moreover, Australian marketers are the region’s leading proponents of programmatic advertising, Forrester Research study shows.
This represents a growing opportunity for companies like RTB House to establish business infrastructure in Australia and New Zealand. Steve McMahon, an experienced sales and business development manager, will lead operations in the region. In his previous role, he was responsible for driving sales efforts for Criteo in the same region.
Our entry into Australia and New Zealand is a big step for RTB House in expanding our global presence, especially in the APAC region. This is our sixth APAC global market expansion so far, after Indonesia, Malaysia, Thailand, Taiwan and Singapore. We are seeing strong signs of growth in both Australia and New Zealand and are happy to welcome Steve to the RTB House team. His breadth of experience across the technology industry will help us develop and execute a long-term growth plan. He will be responsible for the strategic direction, operational execution and overall leadership of business
Managing Director RTB House APAC
Steve McMahon, RTB House Country Director:
The Australian and New Zealand marketers are looking to optimise their inventory and facilitate more effective advertising activities with better return on ads investment. Personalized retargeting at RTB House is powered by deep learning – a leading innovation in artificial intelligence research – which can easily answer these demands. I’m excited about the value we can bring to support local customers by implementing the newest methods to their campaigns.
RTB House expansion into the Australia and New Zealand markets follows a record-breaking 2016, in which the company grew its workforce by more than 40%, launched operations in MEA region, entered Singapore, and increased revenue by over 130%.
RTB House is a global company that provides state-of-the-art retargeting technology for top brands worldwide. Founded in 2012, RTB House serves over 1,000 campaigns across more than 40 markets of Europe, the Middle East, Africa, Asia, Pacific and Latin America. The team consists of over 200 professionals and growing.