eurobest 2017 has concluded this evening with an Awards Ceremony celebrating the best of European creativity following three days of inspiration in Bloomsbury, London.
On Eurobest’s winners, Jose Papa, Managing Director Cannes Lions, said:
This year’s collection of eurobest winners show that European creativity is a force to be reckoned with. Coming six months after Cannes Lions, eurobest provides a useful summary of the creative trends for the year, yet also signals what lies in store for the creative communications industry in 2018. Based on the work the juries have honoured at the Festival, 2018 looks set to be an exciting year for creativity.
The 2017 eurobest winners were:
- Creative Data: No Grand Prix awarded, 2 Gold, 2 Silver and 5 Bronze
- Creative Effectiveness: 1 Grand Prix ‘Man On The Moon’ for John Lewis by adam&eveDDB, London, UK, 2 Creative Effectiveness Awards
- Design: 1 Grand Prix ‘They Call Us Leeuwinnen’ for Nike by Wieden+Kennedy Amsterdam, The Netherlands, 3 Gold, 6 Silver and 12 Bronze
- Digital Craft: 1 Grand Prix , ‘A World with No Heroes’ for Ubisoft by DDB Paris / Ubisoft, Paris, France, 2 Gold, 4 Silver and 6 Bronze
- Direct: No Grand Prix awarded, 4 Gold, 8 Silver and 13 Bronze
- Entertainment: 1 Grand Prix ‘All That We Share’ for TV2 by &Co., Copenhagen, Denmark, 3 Gold, 5 Silver and 9 Bronze
- Film: 1 Grand Prix ‘Buster The Boxer’ for John Lewis by adam&eveDDB, London, UK, 3 Gold, 9 Silver and 16 Bronze
- Film Craft: 1 Grand Prix ‘Go With The Flaw ‘ for Diesel by Diesel, Breganze / Publicis Italy, Milan, Italy, 5 Gold, 10 Silver and 17 Bronze
- Glass: The Award for Change: No Grand Prix Awarded, 2 Glass Awards
- Healthcare: 1 Grand Prix ‘Get The Flow’ for Vodafone by DDB & Tribal Amsterdam, The Netherlands, 2 Gold, 5 Silver and 5 Bronze
- Innovation: 1 Grand Prix ‘KPN Safe Lock’ for KPN by N=5, Amsterdam, The Netherlands and 2 Innovation Awards
- Integrated: 1 Grand Prix ‘Evert_45’ for KPN by N=5, Amsterdam, The Netherlands, 2 Gold, 1 Silver and 3 Bronze
- Interactive: 1 Grand Prix ‘Retail Therapy’ for IKEA by Åkestam Holst, Stockholm, Sweden, 3 Gold, 5 Silver and 8 Bronze
- Media: 1 Grand Prix ‘Sweden on Airbnb’ for VisitSweden by Forsman & Bodenfors, Gothenburg, Sweden, 3 Gold, 8 Silver and 11 Bronze
- Mobile: 1 Grand Prix ‘Official Gorillaz App’ for Gorillaz by B-Reel, London, UK, 2 Gold, 3 Silver and 4 Bronze
- Outdoor: 1 Grand Prix ‘Magenta Unleashed’ for Deutsche Telekom by Saatchi & Saatchi, London, UK, 2 Gold, 4 Silver and 11 Bronze
- PR: 1 Grand Prix ‘All That We Share’ for TV2 by &Co., Copenhagen, Denmark, 4 Gold, 9 Silver and 10 Bronze
- Print & Outdoor Craft: 1 Grand Prix ‘Tapestry’ for Tourism Ireland by Tourism Ireland, Redmonds Hill / Publicis London, Ireland, 2 Gold, 3 Silver and 3 Bronze
- Print & Publishing: 1 Grand Prix ‘Trump’ for Der Tagesspiegel by Scholz & Friends, Berlin, Germany, 2 Gold, 3 Silver and 2 Bronze
- Promo & Activation: 1 Grand Prix ‘Edeka Vielfalt’ for Edeka by Jung von Matt, Hamburg, Germany, 6 Gold, 9 Silver and 19 Bronze
- Radio & Audio: No Grand Prix, 1 Gold, 3 Silver and 3 Bronze
- The Grand Prix for Good was presented to Åkestam Holst, Stockholm / Great Works, Stockholm, Sweden for ‘The Humanium Metal Initiative’ for IM
- Caroline Dassié, General Manager, Intermarché accepted the eurobest Advertiser of the Year Award.
- Network of the Year was presented to DDB Worldwide with McCann Worldgroup coming second and havas in third place.
- adam&eveDDB, UK received the Agency of the Year, BETC Paris, France took second place with &Co. Copenhagen, Denmark in third.
- The Independent Agency of the Year was awarded to Grabarz & Partners, Hamburg, Germany, Jung von Matt, Hamburg, Germany came second and N=5, Amsterdam, The Netherlands came third.
- Media Network of the Year was awarded to MEC, Vizeum was second with UM in third place.
- Make Me Pulse, France received the Golden Palm, &Co. Productions, Denmark came second and New Land, Sweden in third.
The Country Agency of the Year Awards, new for 2017 were given to the agencies from individual countries below that obtained the most points for winning and shortlisted entries in the eurobest Awards.
- Belgium: DDB Brussels
- Denmark: &Co., Copenhagen
- France: BETC, Paris
- Germany: Jung von Matt, Hamburg
- Italy: Publicis Italy, Milan
- Norway: TRY, Oslo
- Russia: Good, Moscow
- Spain: The Cyranos//McCann, Barcelona
- Sweden: Forsman & Bodenfors, Gothenburg
- The Netherlands: N=5, Amsterdam
- United Kingdom: adamandeveDDB, London
After taking part in a two-day challenge the young competitor winners were also announced on stage with the winners chosen from 25 teams from across 16 countries.
Integrated Competition Winners: Integrated teams worked on a brief to raise awareness, drive engagement, change behaviours, drive supporters and raise funds for HeforShe Arts Week, on behalf of the UN Women National Committee UK.
- Gold – Denmark: Mads Schmidt Hansen, Art Director, DDB and Eva Stehr Ebbensgaard, Art Director, DDB
- Silver – Sweden: Didrik Persson, Creative, Wenderfalck and Katharina Sand, PR Consultant, Wenderfalck
- Bronze – Sweden: Nina Friman, Art Director, Welcom and Therése Bohlen Kinn, Copywriter, Welcom
Marketers Competition Winners: Marketer teams worked on a brief set by the Alzheimer’s Society to inspire socially motivated young people to care about dementia and take action.
- Gold – Portugal: José Silva, Brand Manager: Special Beers, Unicer and Mario Alves, Brand Manager: Still & Sparkling Waters, Unicer