New York Festivals AME Award for the World’s Best Advertising and Marketing Effectiveness has announced the 2018 Grand Jury. Since 1994, the AME Awards jury has honored campaigns world-wide that successfully demonstrate groundbreaking solutions to challenging marketing problems that achieve measurable results.
To date the 2018 Grand Jury includes 107+ award-winning interactive and multidisciplinary marketers with 38% women. AME’s jury is comprised of CEO’s, Chief Strategy Officers, Planning Directors, Global Brand Managers, and Chief Branding Strategists recruited from 40 countries around the globe.
The caliber of this year’s Grand Jury is recognized internationally for their strategic expertise and their creative accomplishments (…) It’s an honor to have these exceptional executives on this year’s jury.
President New York Festivals & Executive Director AME Awards
The AME Awards Grand Jury, a diverse collective of executives assembled from five regions, allows all entries to be judged with cultural relevance within their own region by award-winning strategists and marketers from that specific market. Regions include: North America, Latin America, Europe, Middle East & Africa and Asia Pacific.
AME’s Jury awards Gold, Silver, and Bronze to the highest scoring entries through two rounds of regional judging to account for cultural and economic relevance. This round also selects the AME Green Award winner—the highest scoring, Gold-winning entry for a company whose emphasis is on resource conservation and negative environmental impact. Gold-winning work from all regions is judged by the full international Grand Jury to determine a Platinum Award for each of the five regions
AME’s Jury members will evaluate entries based on four specific criteria, each weighted by importance: Challenge/Strategy/Objectives – 20%; Creativity – 25%; Execution – 25%; and Results/Effectiveness – 30%, this thorough process assures the most innovative creative work with measurable results are celebrated
Founded in 1994, the AME Awards honors international work that demonstrates ground-breaking solutions to challenging marketing problems. To earn a coveted AME® Award, an entry must exhibit specific marketing goals and objectives accomplished through creative execution and strategic planning. Entries are judged by an international panel of top interactive and multidisciplinary marketers, media planners, strategy directors, social media experts, and creative directors.