Bacon King BBQ, launched in Italy with Serviceplan Italia and Plan.Net

Ads, Advertising

Burger King is back on air in Italy for the launch of the Bacon King BBQ with barbecue sauce, in a new campaign from Serviceplan Italia and Plan.Net.

A sandwich that will not go unnoticed in the Burger King restaurants, thanks to its ingredients loved by customers. The creative platform “Try Not To Notice It” has been featured on TV, social media and in an outdoor campaign.

The ‘Try Not To Notice It’ campaign was created with the creative direction of Pas Frezza and Luca Iannucci, and the executive creative direction of Oliver Palmer.


Agency: Serviceplan Italia

Digital Agency: Plan.Net Italia

Client: Burger King

Head of Marketing and Communication Burger King Italy: Ilaria Abrate

Executive Creative Director: Oliver Palmer

Creative Directors: Pas Frezza, Luca Iannucci

Copywriters: Alessandro Prestia, Vittorio Giannotti

Art Director: Matteo Busti

Social Media Manager: Elisa Magnani

Client Account Director: Sara Ruggiero, Ginevra Galletti

Direction: Gigi Cassano

Production: Movie Magic International

Post production: Neverest