Golin is the PR agency handling the communication for Liberty Center this year when the commercial center celebrates 10 years. The first modern commercial center in the South-West of Bucharest is at the moment under the administration of the real estate consultancy company JLL Romania. It is the one that handles Liberty Center’s property and asset management services and collaborates closely with the Golin team for the implementing of the PR strategy that integrates the corporate and brand communication.
This year, Liberty Center will pass through a refurbishment process in the view of the refreshing of the shared surfaces, parking lots, entries, the food court, but also the general ambient of the commercial center. With the new marketing strategy we wanted to have alongside us a trustful partner, with extended expertise and confirmed results. We were glad to find in the Golin team this partner that will be alongside us in the implementing of all projects,” said Corina Stamate, Center Manager, JLL Romania.
We are happy that we will be able to collaborate with Liberty Center in a moment with a double meaning for the commercial center – 10 years since entering the market and the debut of its modernizing project. We are one of the teams with the strongest expertise and experience in the retail segment, a plus that helped us prove that we are the right partner for the Liberty Center team”, said Irina Roncea, Deputy Managing Director, Golin.
The JLL Romania involved in Liberty Center’s communication projects was formed of: Corina Stamate (Center Manager, JLL România), Cristina Cuncea (Marketing & PR Consultant, JLL Romania) and Andreea Teodorescu (Property Management Assistant, JLL Romania).
The Golin team for Liberty Center was formed of: Roxana Diba (Head of Brand Communication), Livia Voicu (Senior Media Associate), Stefania Apachiti (Media Associate) and Florentina Grosu (Media Associate).