Ioana Ciudin, professional with 15 years of experience on Romanian marcomm market, is the new Managing Director iProspect, a position she took over in August. iProspect is a digital performance agency active on Romanian market and part of Dentsu Aegis Network Romania.
Ioana started her career in marcomm in 2003, in the Romanian town Iasi, and went from marketing assistant to business owner and manager for important Romanian online projects. The diversified experience and the fact that she launched from scratch a top digital agency that posts increases of over 40% a year represent just some of the advantages Ioana brings in her new position and that will help raising iProspect brand in Romania.
Ioana plans to build, this year, a base for a 2019 in offence, with ambitious growth objectives, which aim for an increase of company’s turnover of 50%.
I am very interested in knowing the actual projects and to develop a relation with the existing clients. I believe in the client partnership idea, not in a strict report client-provider and I want to know each client. I don’t aim to act hands-on on projects, the actual iProspect is autonomous and I don’t want to alter this. I identify a lot with iProspect brand at communication, values and even color levels. I believe chemistry plays an important role, the communication with the management of Dentsu Aegis Network being very normal and familiar from the very first discussions. I had the same feeling after-wise with the team, which brings a plus of motivation and involvement
We were very happy to discover that Ioana preserved her entrepreneurial spirit we were looking for, we appreciate and cultivate in all the Dentsu Aegis Network agencies. At global level, Dentsu can be defined as “a network of entrepreneurs”, which establishes a certain “state of mind and heart” and allows us to attract and raise extraordinary talents in all group’s agencies. We are convinced Ioana will help us raise iProspect and bring it where we aim to
CEO Dentsu Aegis Network Romania
iProspect is a global full service performance marketing agency that has among its clients companies like adidas, Diageo, Hilton, Burberry, General Motors, H&M, Procter & Gamble, Gucci and Microsoft. iProspect has a network of 4300 people in 93 bureaus in 55 countries. Present in Romania since 2015, the agency has a team of 8 people and collaborates with clients from different industries, like Mondelez, Philips, Bonduelle, SuperBet, both locally and at regional level