Aoro by Notino finalizes the rebranding process and becomes Notino

Branding, Business, Marketing

Aoro by Notino, the online store specialized in beauty products, finalized the rebranding process, bringing the clients in Romania a series of events and special offers. The biggest European online retailer, with the most vast selection of perfumes and beauty products, Notino expends its portfolio in Romania with a series of products that were available earlier through Aoro by Notino.

Along with the new name, we bring in Romania a new international standard in the online retail in the beauty segment. Thanks to its own system of managing the deposit, the new distribution center placed strategically and the direct collaboration with the providers, we process over 100.000 orders daily. Moreover, we offer support via e-mail, telephone,social media, but also in person, in our store in Bucharest, ” said Michal Zámec, founder.

The client can show in the online store, as well as in the store in Promenada Mall in Bucharest, at the same prices. Moreover, the clients have also the option of picking up their orders in Promenada. Since the store opening in the beginning of this year, 17.000 clients shopped there for their desired products and other 15.000 chose to pick up their products.

The rebranding brings the unification of the European standard and Romania couldn’t stay behind. We want to offer our Romanian clients the same great value beauty products, a large selection of products and excellent services with which we have accustomed our clients in all the clients we are present in,” declared Oldřich Dostál, Brand Marketing Director la Notino, the person that supervised the whole rebranding process. was launched in 2009 and in 2017 changed its name to Aoro by Notino, while the rebranding in Notino finalized in 2018. Last year,’s turnover was over EUR 22 million and rising.