Only those companies that continuously adapt to circumstances are able to grow, develop and resist challenges. This is a message that Adris, one of the most successful companies in the European Adriatic region, wanted to convey on the occasion of publishing their latest Annual Report.
The publication contains Adris last year’s business performance and is literally challenge-proof: it can withstand tearing, creasing, water and fire. No matter how tested, the book remained undamaged, illustrating the firmness and the strength of Adris results, and the company’s ability to cope with any situation.
The book was designed and made jointly by Adris and the Bruketa&Zinic&Grey Agency whose Creative Director Zrinka Horvat Goodman explained:
The book was subject to flambéing in the kitchen of the Lone Hotel, dipped into the sea and taken for a spin across the fish farm by Cromaris fishermen, frozen in liquid nitrogen at -195.79°C with the help of the Adris Foundation fellow, Assistant Professor Dinko Mitretic, Ph.D., tested to creasing and tearing by children at the Amarin Hotel, and even run over by a 2-ton off-road vehicle at a Croatia Insurance Motor Vehicle Inspection Station. The book remained undamaged.
Zrinka Horvat Goodman
Client: Adris grupa
Corporate Communications Director: Predrag Grubic
Corporate Communications Specialist: Kristina Miljavac
Controlling Director: Hrvoje Patajac
Creative Directors: Zrinka Horvat Goodman and Davor Bruketa
Client Service Director: Masa Ivanov
Account Manager: Zrinka Pozar
Art Director: Andrea Knapic
Production Manager: Vesna Durasin
Head of DTP/Prepress: Radovan Radicevic
Account Executive: Ante Kantor
Print: Cerovski Print Boutique
DOP: Domagoj Kunic
Videopresentation: Dragan Lakicevic