Impact, a natively-integrated suite of products for fraud protection, marketing attribution and analytics, and performance partnership management and optimization, announced the opening of an office in Oslo, Norway. With this new expansion, Impact will now be present in Sweden, Denmark, Finland, Iceland and Norway; providing digital marketers from global Fortune 100 brands who operate there, as well as regional brands, access to their leading marketing platform.
Impact also announces the appointment of Frederic Taillier as the region’s first Country Manager. Taillier brings over 15 years of experience from executive positions in SaaS marketing and strategic business development leadership. He will oversee Impact’s strategy for customer success and sales in the Nordics to further accelerate growth globally. The company has also appointed Einar Smidesang as the new Sales and Marketing Director in the region. Smidesang will be responsible for managing key accounts, marketing strategy and customer success management.
Florian Gramshammer, Impact MD, EMEA said:
The appointment of Frederic and Einar and the launch of a Nordics office, demonstrates Impact’s commitment to servicing brands with in-market success infrastructure across a global footprint. We’re thrilled to welcome both Frederic and Einar onto a team that is focused on delivering smart marketing technology and unique innovation to customers.
Impact is the leading marketing technology platform around the world, and the launch of the Nordics office increases our global footprint further (…) Our expansion into this key market demonstrates Impact’s growth, vision and commitment to servicing global brands with local knowledge and support. Frederic and Einar have exceptional experience and will provide invaluable support and service to our brands throughout the Nordics.
David A. Yovanno,
Impact is a marketing technology company helping brands grow by optimizing their paid marketing and media spend. The Impact platform was designed to respond to marketers’ demands for simplicity, transparency, performance, and confidence to drive growth through marketing. Impact’s platform is the first native integration of leading solutions to stop ad fraud, enable more confident decisions through media measurement, attribution, and mix optimization, and create new performance partnerships, including with influencers and strategic partners.
Founded in Santa Barbara, CA in 2008, Impact has grown to over 375 employees and ten offices across the United States, Europe, and Asia.