The Romanian producer of processed meat and packed products, Caroli Foods Group, launched a campaign, “Probably the best paid job in marketing”, aiming to find the best promotional idea for the Maestro range of 100% natural, no E-s, no preservatives, no additive and no added nitrites products.
Starting from the requests from consumers who wanted natural products in this category as well, nationally, after 3 years of intense work, together with the R&D and production departments, we recently launched what, both for us and our consumers, is “best in product” in this category. We also targeted and reached the most ambitious objective in this category. And the best products deserve the best promotion. As the Maestro range is the direct response to our consumers’ requests, we thought that the idea of promoting those products should also come from them. Therefore, we launched the campaign “Probably the best paid job in marketing”
Executive Director Marketing & PR Caroli Foods Group
The campaign rolls during September 26th 2018- February 15th 2019 and targets all the Romanians, more than 16 years old, that want to get involved in this endeavor, no matter their previous experience. They have the possibility to enter the campaign as CREATOR, by proposing an idea that they consider to be good for the promoting of the Maestro range with 100 percent natural ingredients, in the shape of a movie or a presentation. At the same time, the Romanians over 18 years old have the possibility to express their preferences by voting the ideas proposed by the Creators, on the platform www.celmaibineplatitjob.ro.
As we already use to surprise our consumers with attractive prizes, we offer them this time a prize that’s not a prize. It’s a job. Probably, the best paid job in marketing. Therefore, the person that will be chosen to be our colleague in the marketing department at Caroli Foods Group will be rewarded with USD 10.000 monthly (for only 10 hours of work weekly) for his /her involvement in the proposed idea
Moreover, the people that will help choose identifying the right idea will have the possibility to win attractive prizes as well, including a trip to Bali.
The campaign has 3 stages of development, as follows: Entering and voting the ideas (until January 3rd 2019 – The announcing of the best minimum 10 and maximum 17 promotion ideas (until January 5th 2019), voting the ideas (05.01 – 29.01.2019) and live presentations (until January 29th 2019) and announcing the 5 finalists for the job, the recommendation stage (30.01 – 10.02) and interviews with the Caroli Foods Group Board (until 11.02.2019) and announcing the winner (15.02.2019)
To identify the winners it was selected a jury of 10 experts, with expertise and experience in marketing and communication, but also in complementary fields: Media, PR, Digital, Strategy, Research, Production. The jury includes Cristian (China) Birta – Digital Expert, Andrei Cânda – Research Expert, Alexandra Dimitriu (Iavorschi) – Media Expert, Cristian Manafu – Digital Expert, Alexandru Negrea – Digital Expert, Mugur Patrascu – Marketing Strategy Expert, Anca Rancea – PR Expert, Adina Vlad – Research Expert, Tudor Cuciuc – Creative & Photographer and Laura Georgescu-Baron – Production Expert.
Alongside Caroli Foods Group, the involved teams in the project are: Blind Carbon Copy Communications, Screen Native and H1 Artizans.