Grundig, alongside the famous Romanian architect and interior designer Corvin Cristian and Ileana Raducanu, editor-in-chief ELLE DECORATION, launched an educational project for the people passionate by interior design. The project debuted with the launch of Inside the Mind of an Architect, a documentary that reunites a series of pieces advice regarding the interior design, offered by Corvin Cristian, and the first video guide dedicated to the interior design.
Most of us spend the majority of our time inside – the house, the office, in restaurants. Therefore, the creating of a design as pleasant as possible, but also the choosing of intelligent solutions such as sustainable technologies are necessary and bring us a state of good in the everyday life.
Grundig has a clear philosophy: simplicity and elegance in design and complexity in innovation. In other words – the symbiosis between beautiful and functional, without any kind of compromise, everything starting from the fact that any product or action shouldn’t be guided by trends, but by the needs of those who want to make from “house” the best place in which they can be.
Grundig represents elegant design, high quality standards, responsibility towards the environment, but, most importantly, complexity in innovation. The investment in technology represents a priority for the brand that is always combing the latest trends in design with the most innovative technologies. The two projects developed by Corvin Cristian and Ileana Răducanu have the purpose of bringing, in an easy to follow format, the most important pieces of advice about the interior design, that will help us transform the space in which we live in a place where we truly feel at home
Digital & Customer Marketing Manager Arctic
Inside the Mind of an Architect presents the field of design from an unique perspective where the stories full of humor complete the pieces of advice and the useful principles. One will be able to uncover the secrets, the sources of inspiration and the principles of the interior design,as well as the process through which an idea becomes reality.
Each house has its unique element and reflects the personality of those who live in it. Still, in order to add the personal touch we must first understand the design’s rules and its importance where it matters the most – home. We chose to start this project alongside Corvin Cristian and Ileana Răducanu that share the Grundig’s philosophy and values. Alongside the documentary we felt the need to develop also an interior design guide, Home Styling Guide, by the means of which we are offering a point of reference in order to transform “home” in the best place you can be
Brand Manager Beko & Grundig
The project includes a vast dedicated communication, both on Grundig’s platforms (Facebook, Instagram, YouTube), as well on Elle Decoration’s (online, print and Social Media). Moreover, the project is included in the international digital magazine K!tchnMag, supported by Grundig.
Corvin Cristian has over ten years of experience in the interior design. He was a scene painter and artistic director for several cinematographic productions, locals and international. Since 2008 he has been leading a team of professionals specialized in projects for HORECA, retail and office spaces, offering innovative solutions for spaces as comfortable as possible, in a society found in continuous change. During the years his projects became the favorite destinations for most of us and received important national and international awards in competitions dedicated to the interior design: Bucharest Architecture Biennale, Restaurant and Bar Design Awards, World Interior News Awards, Frame Awards, WinAwards, Elle Decoration Romanian Design Awards (The Award for the Whole Career), etc.
Ileana Răducanu has been the editor-in-chief for ELLE DECORATION for over a decade. Starting four years ago, Ileana initiates in this field hundreds of people passionate by the interior design,as a teach at DallesGO. She is also a volunteer in educational projects for teenagers in interior and object design and activates in several creative fields, such as cinematography and theater, as a script writer, producer or dramatist.
The project was created and implemented with FCB Bucharest. The teams involved in the project were:
Grundig Romania: Alexandra Pascu – Brand Manager Beko & Grundig, Gabriel Adrian Eremia – Digital & Customer Marketing Manager, Bianca Alexandra Lucaciu – Grundig Marketing Specialist, Bianca Andreea Tat – Digital Marketing Specialist, Adrian Ionut Pasita – Social Media Specialist, Alina Gabriela Matei – Digital Content Specialist, Stefan Cristian Parvu – Website Administrator, Mihaela Musat – PR Specialist
FCB Bucharest: Radu Constantinescu – Group Creative Director, Agatha Muler – Art Director, Robert Eftenie – Copywriter, Andrei Constantinescu – Art Director, Miruna Anton – Art Director, Arpad Fekete – Senior Art Director, Claudiu Dobriță – Chief Creative Officer, Alexandra Cărăbuși – PR Executive, Alina Ștefan – PR Director, Anne Maria Mitu – Traffic Manager