At Eurobest 2018, ROTHCO, part of Accenture Interactive, took home the prestigious Agency of the Year title alongside three Grand Prix awards, two Gold awards and three Silver awards for its artificial intelligence (AI)-led campaign ‘JFK Unsilenced’ for The Times / News UK & Ireland.
The campaign used specialist AI technology to create the speech the 35th president was meant to make in Dallas the day he was assassinated – The Dallas Trade Mart speech. Today’s win brings the campaign to a total of 55 international awards and eight Grand Prix’s.
The campaign film was launched last spring and generated a 51 million Twitter reach and one billion media impressions globally. Many of the Times’ competitors also covered the campaign, including The Guardian, Daily Mail, The Sun, The Daily Mirror, The Washington Post, The Independent, The Evening Standard and many more.
This year’s winners demonstrate breadth of innovative ideas that are really putting creativity at the core and influencing culture on a broader scale.
Vice President Eurobest
Eurobest celebrates creative excellence in advertising in Europe with a jury of creative leaders from across the continent. ROTHCO Executive Creative Director Alan Kelly sat as Jury President in 2018 for the Outdoor, Radio & Audio category and on the Integrated Jury.
ROTHCO CEO Patrick Hickey, says:
To win agency of the year as ROTHCO | Accenture Interactive is a wonderful moment for all of us. It’s been a great 2018 made even more special by this fantastic award.
Jill Byrne, Director of Marketing at ROTHCO adds:
ROTHCO has had a whirlwind year and to top it all off with Eurobest ‘Agency of the Year’ is a fantastic way for us to end it.
Over the past 23 years, ROTHCO has risen to become a leading creative agency in Ireland. Always driven by a global ambition, the agency have produced campaigns that have run in 23 markets, for brands such as Heineken, Aon, Unilever, AIB, Hailo/MyTaxi, Rory McIlroy Inc., Kodak and Tesco.
Their work has been globally recognised with awards from Cannes Lions, D&AD, Clio Sports, New York Festivals, EPICA, The Marketing Society (UK), The Webbies, The Mashies, MIDAS, ICAD, The FAB Awards, IMC’s, the Sharks Awards and the coveted AdFx Grand Prix.
ROTHCO are also active on the global judging circuit, having judged at The One Show; D&AD; Clio’s; Dubai Lynx and LIA’s. In 2018 they spoke for the fourth time at The Cannes Lions International Festival of Creativity and took home a coveted Grand Prix in the Creative Data category. This followed an acquisition deal with Accenture Interactive earlier in the year, giving their ambitions an exciting new edge.
Within the ROTHCO Group, there are also the sister agencies Guns or Knives and TADATA who respectively specialise in the impactful activation of ideas and creative use of data.