Starting January 2019, Decathlon raises the bar in its Romanian mission to make sports accessible to as many people as possible and launches the national project Sports Experiences. For this project, the French retailer launches a new online platform and a new loyalty system for its customers.
With this project, the retailer wants to help people practice their favorite sport and discover new ones, offers the best quality-price report over the year and make the transition from the classic loyalty program to one adapted to today’s needs.
We truly believe in our mission, to make sports accessible to as many people as possible. Accessibility means to be there where is needed, when is needed, making available to the client everything he needs. According to Eurobarometer’s results regarding sports and physical activities, we know today that 37% of Romanians are practicing sports. We want to raise this number to 60% in the next 5 years, facilitating the relation user-equipment-practice area
Marketing Director Decathlon Romania
The new loyalty program continues to transform each transaction in loyalty points, which are valid for 12 months since the last transaction was registered in an user’s Decathlon account. Moreover, in the new platform, users can opt, starting January, for different sports partners from Romanian cities and for different types of sports, considering the number of points in their accounts. The users over 18 y.o. can also apply, in store or online, for a loyalty card that offers to them a series of advantages.
In Romania, Decathlon has over 1,300 collaborators and a network of 23 stores plus the online platform. Last year, the company inaugurated its first logistics center in Romania, which has the mission to supply 3 South-East European states (Romania, Bulgaria and Greece).